BACHELOR OF MASS COMMUNICATION (HONOURS) IN PUBLIC RELATIONS AND MARKETING
Taylor's University
Duration
3 years
Intake
April and August
Degree
Bachelor
Program Overview
Our Bachelor of Mass Communication (Honors) in Public Relations and Marketing strongly emphasizes public relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this program, you'll gain proficiency in digital marketing, effective marketing communication, and social media marketing strategies. You'll also be able to hone your skills in planning, strategizing, and executing impactful marketing campaigns tailored to modern communication strategies.
Key Information
University
Taylor's University
Campus
Selangor, Malaysia
Total Credits
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Full tuition fee: USD 31,115
Course Structure
Common Core
Year 1
• Introduction to Mass Communication
• Visual Communication
• Intercultural Communication
• Communication Theory
• Innovative Media
• Media Writing
• Media Analytics
• New Media and Society
• Media Law & Ethics
Year 2
• Public Relations Principles
• Promotional Writing
• Publicity and Media Relations
• Crisis Management
• Organizational Communication
• Introduction to Management
• Principles of Marketing
• Consumer Behaviour
• Relationship Marketing
• Research Methods
Year 3
• Final Project
• Research Project
• Professional Media Workshop
• Public Relations Consultancy
• Internship
Entry Requirement
Academic
Language
IELTS - 5.5
TOEFL - 46 (iBT)
PTE - 51
How To Apply
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Contact Us
Shakil Education Group
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