
3 years
April and August
Bachelor
For this Bachelor of Mass Communication in Advertising and Brand Management program, you will delve into advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the advertising landscape has become increasingly challenging over the years, and we are here to guide you through it.
With a focus on real-world solutions, this program is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organizations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers the field's creative and managerial aspects, enabling you to become a well-rounded professional.
University
Taylor's University
Campus
Selangor, Malaysia
Total Credits
Study Mode
Full-time
Loan Availability
No
Full tuition fee: USD 31,115
Common Core
Year 1
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics
• Media Analytics
Year 2
Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods
Year 3
Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship
IELTS - 5.5
TOEFL - 46 (iBT)
PTE - 51
contact us
Shakil Education Group
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