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BACHELOR OF MASS COMMUNICATION (HONOURS) IN ADVERTISING AND BRAND MANAGEMENT

BACHELOR OF MASS COMMUNICATION (HONOURS) IN ADVERTISING AND BRAND MANAGEMENT

Taylor's University

Duration

3 years

Intake

April and August

Degree

Bachelor

Program Overview

For this Bachelor of Mass Communication in Advertising and Brand Management program, you will delve into advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the advertising landscape has become increasingly challenging over the years, and we are here to guide you through it.

With a focus on real-world solutions, this program is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organizations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers the field's creative and managerial aspects, enabling you to become a well-rounded professional.
 

Key Information

University

Taylor's University

Campus

Selangor, Malaysia

Total Credits

Study Mode

Full-time

Loan Availability

No

Program Details

Duration

3 years

Tuition Fee:

Format

Full-time

Attendance:

On Campus Learning

Study Gap:

3 years

Fees & Funding:

Full tuition fee:     USD 31,115

Course Structure

Common Core

Year 1

Introduction to Mass Communication 
Visual Communication 
Intercultural Communication 
Communication Theory
New Media and Society 
Innovative Media 
Media Writing 
Media Analytics
Media Law and Ethics
• Media Analytics

Year 2

Advertising Fundamentals 
Strategic Copywriting 
Principles of Marketing 
Brand Management 
Creative Design for Advertising 
Corporate Identity and Branding Design 
Research Methods
Year 3

Advertising and Brand Management Collaborative Project 
Media Planning and Analysis 
Research Project 
Internship
 

Entry Requirement

Academic

Language

IELTS - 5.5

TOEFL - 46 (iBT)

PTE - 51

How To Apply

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