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MA in Tourism

MA in Tourism

Aalborg University (AAU)

Duration

2 years

Intake

Septmber

Degree

Master’s

Program Overview

The Master's program in Tourism at Aalborg University is a two-year full-time program delivered in English, combining theory and practice through project-oriented learning. The program draws on a broad range of social science and humanities perspectives and emphasizes critical thinking, analytical skills, teamwork, and creative problem-solving.

Key study areas include:

  • Tourism and innovation
  • Tourism and cultural encounters
  • Market communication and destination branding
  • Tourism consumption
  • Tourism and sustainability
  • Tourism policy and governance

The program uses Aalborg University's unique problem-based, project-oriented teaching model. Students work in groups to investigate and solve complex real-life problems throughout the semester, supported by courses, literature, and collaborations with companies and organizations.

Students can tailor the program to their career goals through choice of semester projects, thesis topics, and optional internships in tourism organizations.

Graduates find opportunities across public and private sectors in marketing, communication, project management, consultancy, and policy development related to tourism.

The program is offered on Aalborg and Copenhagen campuses.

Key Information

University

Aalborg University (AAU)

Campus

Aalborg

Total Credits

120

Study Mode

Full-time

Loan Availability

No

Program Details

Duration

2 years

Tuition Fee:

3,890 USD per semester

Format

Full-time

Attendance:

On Campus Learning

Study Gap:

10 years

Fees & Funding:

Course Structure

1st Semester (20 ECTS)

  • Research Project (10 ECTS)
  • Problem-Based Projects and Research Methodologies (5 ECTS)
  • Tourism Destination Analysis (5 ECTS)
  • Market Communication in Tourism (5 ECTS)
  • Plus one elective module (5 ECTS) such as:
    • Key Issues in Tourism Consumption
    • Cultures, Societies and Histories of the Peoples of the Arctic

2nd Semester (20 ECTS)

  • Research Project (15 ECTS)
  • Tourism Policy and Destination Governance (5 ECTS)
  • Innovation in Tourism (5 ECTS)
  • Plus one elective module (5 ECTS) such as:
    • Co-creating Tourism Encounters
    • The Arctic in the Age of Globalization

3rd Semester (30 ECTS)

  • Project-Oriented Module in a Tourism Organization (internship/project) or a University Transfer (study abroad or another university in Denmark).

4th Semester (30 ECTS)

  • Master’s Thesis

The curriculum combines courses and problem-based project work anchored in real-life tourism challenges. The program incorporates international perspectives and allows students to specialize through elective modules and practical experiences such as internships or study abroad.

Language of instruction: English.

Entry Requirement

Academic

Applicants must have successfully completed a relevant and recognized university Bachelor's degree equivalent to a Danish Bachelor's degree in level and length (180 ECTS).

Language

IELTS - 6.5/6

TOEFL - 85/20

How To Apply

Review admission requirements

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Pay application fees deposit

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Apply for Admission

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Follow the status of your application

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Confirm your study place

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Pay the tuition fee

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Apply for a student residence permit

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