Master's in Sports Management and Media (M.A.)
Munich Business School
Duration
1 year
Intake
February and September
Degree
Master’s
Program Overview
The Master's Sports Management and Media (M.A.) program at Munich Business School (MBS) is designed for students passionate about the sports industry and media. The curriculum combines business management principles with specialized knowledge in sports marketing, event management, media production, and digital communication. Students gain hands-on experience through real-world projects, internships, and collaboration with industry partners. This program is ideal for individuals seeking careers in sports organizations, media companies, or entrepreneurial ventures within the sports sector.
Key Information
University
Munich Business School
Campus
Munich
Total Credits
90 ECTS
Study Mode
Full-time
Loan Availability
Yes
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Fees and Funding: Enrollment fee: for international students, EURO 1,490
Course Structure
1st Semester
Core Modules
Sports Management Fundamentals
Principles of Sports Management
Sports Economics
Sports Marketing and Branding
Marketing Strategies in Sports
Branding and Sponsorship in Sports
Leadership and Organizational Behavior
Leadership in Sports Organizations
Organizational Development in Sports
Data Analytics and Decision Making
Data-Driven Decision Making in Sports
Research Methods
2nd Semester
Core Modules
Media and Communication in Sports
Sports Journalism and Media Relations
Digital Media and Content Creation
Event and Facility Management
Planning and Managing Sports Events
Sports Facility Management
Legal and Ethical Aspects in Sports
Sports Law and Governance
Ethics in Sports
Elective Courses (Choose one or more):
Sustainability in Sports
Esports Management
3rd Semester
Specialization Tracks (Choose one track)
Sports Marketing and Branding
Advanced Sports Marketing Strategies
Emotional Branding in Sports
Digital Media and Content Creation
Social Media Strategies for Sports
Video Production and Storytelling
Sports Event and Project Management
International Sports Event Management
Project Management in Sports
Electives (Optional)
Negotiation Skills for Sports Managers
Advanced Topics in Sports Media
4th Semester
Master’s Thesis
Entry Requirement
Academic
The main requirement for admission to the Master's International Business study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly;
Language
IELTS - 6.5
TOEFL - 85 (iBT)
PTE - 56
Duolingo - 115
How To Apply
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