Master International Marketing and Brand Management (M.A.)
Munich Business School
Duration
1 year
Intake
February and September
Degree
Master’s
Program Overview
The Master International Marketing and Brand Management (M.A.) program at Munich Business School (MBS) is designed for students who want to excel in global marketing, brand strategy, and digital transformation. The curriculum focuses on developing skills in international marketing, consumer behavior, brand management, and data-driven decision-making. Students gain hands-on experience through real-world projects, internships, and collaboration with industry partners. This program is ideal for individuals seeking careers in multinational corporations, marketing agencies, or entrepreneurial ventures.
Key Information
University
Munich Business School
Campus
Munich
Total Credits
90 ECTS
Study Mode
Full-time
Loan Availability
Yes
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Fees and Funding: Enrollment fee: for international students, EURO 1,490
Course Structure
1st Semester
Core Modules
International Marketing Fundamentals
Global Marketing Strategies
Consumer Behavior
Brand Management
Strategic Brand Management
Brand Equity and Positioning
Digital Marketing
Digital Marketing Tools and Platforms
Social Media Marketing
Data Analytics and Decision Making
Marketing Analytics
Research Methods
Leadership and Organizational Behavior
Leadership Skills for Marketers
Cross-Cultural Communication
2nd Semester
Core Modules
Advanced Marketing Strategies
Product Development and Innovation
Pricing Strategies
Sales and Customer Relationship Management
Sales Force Management
CRM Systems and Tools
Global Market Entry Strategies
International Market Research
Market Entry Models
Elective Courses (Choose one or more):
Sustainability in Marketing
Digital Transformation and Marketing
3rd Semester
Specialization Tracks (Choose one track)
Global Brand Leadership
Luxury Brand Management
Emotional Branding
Digital Marketing and E-Commerce
Advanced Digital Marketing Strategies
E-Commerce and Omnichannel Management
Innovation in Marketing
Marketing in the Age of AI
New Trends in Consumer Insights
Electives (Optional)
Negotiation Skills for Marketing Professionals
Advanced Topics in International Marketing
4th Semester
Master’s Thesis
Entry Requirement
Academic
The main requirement for admission to the Master's International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for
Language
IELTS - 6.5
TOEFL - 85 (iBT)
PTE - 56
Duolingo - 115
How To Apply
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Shakil Education Group
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