Bachelor of Marketing
AUT University
Duration
3 years
Intake
Degree
Bachelor
Program Overview
The Bachelor of Marketing at Auckland University of Technology (AUT) is a three-year program designed to equip students with the knowledge and skills needed for a successful career in marketing. The degree includes core marketing modules followed by specializations in digital marketing, consumer behavior, and strategic marketing. Students gain hands-on experience through coursework, assignments, and industry placements. Key courses include marketing strategy, consumer behavior, advertising, social media marketing, and research methods. The program offers both full-time and part-time study options, allowing flexibility to complete the degree at your own pace. Graduates are prepared for roles in marketing strategy, digital marketing, consumer insights, and advertising. Intakes are available in February and July, with no formal gap limits for applicants meeting the entry requirements.
Key Information
University
AUT University
Campus
City Campus
Total Credits
360 points (NZQF Level 7)
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Course Structure
Full-time study – Core marketing modules followed by specializations in digital marketing, consumer behavior, and strategic marketing.
Part-time study – Same courses delivered over a longer timeline.
Courses include – Marketing strategy, consumer behavior, advertising, social media marketing, research methods.
Entry Requirement
Academic
Academic – University Entrance or equivalent qualifications
Language
Language - English proficiency
IELTS - Academic 6.0+
PTE - 50+
TOEFL - 79+
How To Apply
Contact Us
Shakil Education Group
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