BACHELOR OF BUSINESS (HONOURS) IN INTERNATIONAL BUSINESS & MARKETING
Taylor's University
Duration
3 years
Intake
February, April, and September
Degree
Bachelor
Program Overview
Immerse yourself in the dynamic world of the global marketplace with Taylor’s Bachelor of Business (Honors) in International Business and Marketing program. This forward-thinking degree offers a solid foundation in core business principles while equipping you with the strategic insight needed to master international marketing strategies.
Designed to cultivate an innovative mindset, the program’s experiential learning approach nurtures the skills required to navigate cultural complexities, anticipate global trends, and lead with purpose in competitive international landscapes. With its strong reputation and growing demand, this program attracts aspiring changemakers from around the world. By applying early, you’ll secure your place to begin shaping your global career and making meaningful contributions to the business world through this transformative educational journey.
Key Information
University
Taylor's University
Campus
Selangor, Malaysia
Total Credits
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Full tuition fee: USD 33,476
Course Structure
Common Core
Year 1
Accounting for Non-Specialists
Introduction to Management
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management
Year 2
Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing
Year 3
Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project I
Internship/Industry Immersion
International Business Issues and Policies
International Marketing
Entrepreneurship Accelerator Project II
Contemporary Issues in Marketing
Entry Requirement
Academic
Language
IELTS - 5.5
TOEFL - 46 (iBT)
PTE - 51
Others - MUET Band 3, CEFR Low B2
How To Apply
contact us
contact us
Contact Us
Shakil Education Group
Check Your Eligibility
Find out if you meet the requirements for this program in just a few minutes.
Check Eligibility