Master in Global Marketing and Consumer Culture
University of Southern Denmark
Duration
2 years
Intake
September, February
Degree
Master’s
Program Overview
This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe. You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.
Academic requirements
To qualify for admission you need a relevant Bachelor's degree.
Your degree must include a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
- Microeconomics or Managerial Economics
- Accounting
- Corporate Finance
- Marketing
- Organizational theory
- Statistics
- Methods for collection and analysis of data
- statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend. - Theory of Science and Scientific Methodology and Methods
- the requirement can be replaced by a Bachelor's thesis (15 ECTS) if your degree is from a University
Key Information
University
University of Southern Denmark
Campus
Odense
Total Credits
120
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Course Structure
The diagramme gives an overview of the courses that are included in the programme. It's a two year programme which consists of compulsory courses, elective courses and a Master's thesis.
Entry Requirement
Academic
Language
IELTS - 6.5 (overall band score)
TOEFL - 88 (overall band score)
How To Apply
Review admission requirements
Requirements are stated in terms of ECTS points. 1 ECTS point is equivalent to 25-30 hours
Pay application fees deposit
Pay an application fee deposit of 100 EUR
Apply for Admission
You must apply for admission through online application portal DANS
Follow the status of your application
Admission team will go through your application and check all relavent application
Confirm your study place
You must confirm your study place in the Application portal no later than June 15 for the September intake and December 15 for the February intake.
Pay the tuition fee
Generally, non EU/EEA/Swiss applicants are required to pay tuition fees. You will find the specific fee rate listed under each programme.
Apply for a student residence permit
The application process will be initiated by SDU once you have been admitted as a student and paid the first tuition fee.
Contact Us
Shakil Education Group
Check Your Eligibility
Find out if you meet the requirements for this program in just a few minutes.
Check Eligibility