Master in Brand Management and Marketing Communication

This program delves into marketing communication processes, from corporate to brand levels, utilizing advanced socio-cultural theories of consumer markets. Students gain the ability to analyze the fundamental social and cultural principles behind branding and communication challenges using cutting-edge marketing concepts and ethnographic methods. Beyond traditional branding, the curriculum provides deep insights into shifts driven by social media, creative consumers, and consumer resistance. Graduates develop a comprehensive understanding of contemporary marketing dynamics.

Academic requirements

To qualify for admission you need a relevant Bachelor's degree.

Your degree must include a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

• Microeconomics or Managerial Economics
• Accounting
• Corporate Finance
• Marketing
• Organizational theory
• Statistics
• Methods for collection and analysis of data
  - statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend.
• Theory of Science and Scientific Methodology and Methods
  - the requirement can be replaced by a Bachelor's thesis (15 ECTS) if your degree is from a University