Advertising and Brand Creativity

The Bachelor of Advertising and Brand Creativity at Auckland University of Technology (AUT) is a three-year program designed for students with a passion for creative advertising and brand management. The degree focuses on core creative advertising courses in areas such as digital media, visual design, and brand communication, combined with practical project work. Students explore subjects like visual communication, branding, consumer psychology, digital media, and strategic marketing. The program offers both full-time and part-time study options, giving flexibility for students to pace their studies over a longer period if needed. With industry-relevant projects and a strong emphasis on creativity, graduates are well-prepared for dynamic roles in advertising, brand strategy, and digital media. The program offers intakes in both February and July, with no formal gap limits for applicants who meet the academic requirements.