BSc Marketing
University of Southampton Malaysia · Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
If you want to pursue a career in marketing, this accredited course will give you an edge in the job market with hands-on learning. You will cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional marketing techniques.
Students will spend three years in Malaysia and graduate with a University of Southampton degree after successful completion. The programme is designed to balance theory and creativity, with a focus on using technology for customer experience management and engaging customers through digital media.
🎯 Course & Curriculum
Course structure
- Introduction to Marketing (MANG1015) to build core marketing concepts and vocabulary
- Strategic Marketing Decisions (MANG1023) and core management modules such as Introduction to Management (MANG1003)
- Foundations modules linking marketing with accounting and financial control, plus Management Analysis (MANG1007)
- Digital Age foundation through Technologies that shaped the Business World: Digital Age (MANG1022)
- Digital Marketing (MANG2070) and Analytics for Marketing (MANG2043) to apply data to marketing decisions
- Business Research (MANG2064) and Services Value for Digital Managers (MANG2045)
- Marketing Communications and Media Management (MANG2044) to connect strategy with customer-facing channels
- Optional modules such as Entrepreneurial Management (MANG2011) and Management Ethics (MANG2041)
- Data Mining for Marketing (MANG3056) and Digital Marketing: Engaging with the Customer (MANG3052)
- Compulsory Dissertation (MANG3057) to develop and present an independent marketing research project
- Measuring Marketing Effectiveness (MANG3077) and Marketing Simulation (MANG3025) to test marketing performance and decisions
- Optional options such as Corporate Social Responsibility and Sustainable Business (MANG3029) and Project Management (MANG3034)
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | Core and compulsory modules (typical year) | Introduction to Marketing | 15 | 90 |
| Strategic Marketing Decisions | 15 | |||
| Introduction to Management | 15 | |||
| Introduction to Accounting and Financial Control | 15 | |||
| Management Analysis | 15 | |||
| Technologies that shaped the Business World: Digital Age | 15 | |||
| Year 2 | Core and compulsory modules (typical year) | Digital Marketing | 15 | 150 |
| Analytics for Marketing | 15 | |||
| Business Research | 15 | |||
| Services Value for Digital Managers | 15 | |||
| Marketing Communications and Media Management | 15 | |||
| Organisational Effectiveness | 15 | |||
| Making Successful Decisions | 15 | |||
| Entrepreneurial Management | 15 | |||
| Human Resource Management | 15 | |||
| Management Ethics | 15 | |||
| Year 3 | Core and compulsory modules (typical year) | Data Mining for Marketing | 15 | 120 |
| Digital Marketing: Engaging with the Customer | 15 | |||
| Corporate Social Responsibility and Sustainable Business | 15 | |||
| Risk Management | 15 | |||
| Project Management | 15 | |||
| Dissertation | 30 | |||
| Measuring Marketing Effectiveness | 15 | |||
| Marketing Simulation | 15 |
Career outcomes
- You graduate with marketing-focused and digital marketing skills, including analytics and consumer data decision-making, that align with roles recruiters commonly hire for in marketing teams
- You develop the ability to measure marketing success and evaluate effectiveness, supporting careers such as brand manager and marketing manager
- You build job-ready capabilities for digital channel careers such as digital account manager and social media manager through modules like Digital Marketing and Marketing Communications and Media Management
- You gain practical exposure to marketing decision-making through projects and simulation, helping you compete for marketing consultant and strategy roles
- You strengthen analytical, research, and data-oriented skills through modules such as Analytics for Marketing and Business Research, supporting career pathways like consumer data analyst
Employability rate
Marketing graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting competitive demand across marketing, digital marketing, and analytics roles.
Together, these figures suggest a stable outlook for job seekers who can demonstrate practical digital marketing, data, and measurement skills employers value.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualifications / A-Levels (or equivalent) | International applicants typically have AAB A-levels or equivalent, with offers excluding General Studies. The course expects Mathematics at the equivalent level; the university states A-level Mathematics must be at least grade B (minimum Grade 6/B in GCSE/SPM) for this entry route. |
| IB Diploma (or equivalent) | International applicants can use the IB Diploma route as published by the university, including the requirement for Mathematics at the specified minimum level within the IB overall points and subject level conditions. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business and Management | Direct match | The programme includes marketing and management modules in Year 1, and marketing analytics and digital marketing modules in later years, which align with business-focused school-leaving preparation. |
Language requirements
This programme is taught in English. International applicants must meet the University of Southampton Malaysia English language requirements for undergraduate courses and provide evidence of proficiency with an accepted test or qualification.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 44660 / per year | International (full-time) tuition fee: RM 44,660 per year (as published for 2023). |
Proof of financial resources
Before you are issued an offer or student pass processing starts, international applicants are expected to show they can fund tuition fees and living costs for their study period in Malaysia. Prepare your financial documents according to the official requirements for student pass and university processes.
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Check eligibility for international applicants
Review the official entry qualifications and English language requirements for BSc Marketing before you apply. Confirm that your school-leaving qualification (or accepted equivalent) meets the programme’s stated grade and Mathematics conditions. If your qualification is international or not listed exactly, contact the university through the official advice routes mentioned on the entry requirements page to confirm equivalency.
Submit the application online
Complete the University of Southampton Malaysia undergraduate application using the university’s official admissions route. Upload the required documents such as your academic records and English language evidence during the application process. Make sure all documents match the information on your form before submitting.
Respond to any admissions follow-up and complete offer steps
After submission, follow any requests from admissions for additional information or clarification. If you receive an offer, check the conditions carefully, including any English language and academic evidence requirements. Keep your documents ready for visa/student pass processing timelines that follow the offer.