BSc Business Analytics
University of Southampton Malaysia · Johor, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
With the BSc Business Analytics at the University of Southampton Malaysia, you will build the specialist skills to help organisations understand their customers using data. The programme focuses on mathematical skills for gaining insights from a range of data sources, and supports you with practical, real-world projects.
You will also gain experience of industry-standard analytics software, including SAS (Statistical Analysis System), and learn the fundamentals of programming. Students spend three years in Malaysia and graduate with a University of Southampton degree after successful completion.
🎯 Course & Curriculum
Course structure
- Introduces core business concepts through Ideas that Shaped the Business World 1: Government and Society (15 credit hours).
- Builds an analytics foundation with Introduction to Management and Foundations of Business Analytics (each module listed with 15 credit hours).
- Develops business decision skills alongside Management Analysis (15 credit hours) and Management Accounting 1 (15 credit hours).
- Covers business technology and data themes through Technologies that shaped the Business World: Digital Age (15 credit hours) plus Financial Accounting 1 for Business (15 credit hours).
- Develops analytics capabilities with core modules including SAS Base Programming (15 credit hours) and Business Forecasting (15 credit hours).
- Strengthens the scientific and operational side of analytics through Principles and Practice of Management Science (15 credit hours) and Business Simulation (15 credit hours).
- Supports broader business application with optional modules such as Financial Management (15 credit hours), Operations Management (15 credit hours), Digital Business Models (15 credit hours), and Innovation, Technology and the Environment (15 credit hours).
- Enhances applied decision-making with Making Successful Decisions (15 credit hours) and related business knowledge modules including Principles of Audit and Taxation (15 credit hours).
- Focuses on advanced analytics and integration through the compulsory module MANG3074 (30 credit hours).
- Includes a major final project via Final Project (15 credit hours).
- Builds applied capabilities with Knowledge Management (15 credit hours), Optimisation (15 credit hours), and Data Mining for Marketing (15 credit hours).
- Continues practical learning with Analytics in Action (15 credit hours) and optional modules such as Managing Innovation, Risk Management, Customer Insight, and Project Management (credit values shown for the modules with credit listed).
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | 4 core modules plus 2 compulsory/crossover modules | MANG1020 Ideas that Shaped the Business World 1: Government and Society | 7.5 | 37.5 |
| MANG1003 Introduction to Management | 7.5 | |||
| MANG1019 Foundations of Business Analytics OR MANG1007 Management Analysis (if no A level Maths) | 7.5 | |||
| MANG1025 Financial Accounting 1 for Business Students | 7.5 | |||
| MANG1017 Key Skills for Business | 7.5 | |||
| Semester 2 | 4 core modules plus 2 compulsory/crossover modules | MANG1021 Ideas that Shaped the Business World 2: Markets and Consumers | 7.5 | 37.5 |
| MANG1002 Management Accounting 1 | 7.5 | |||
| MANG1022 Technologies that Shaped the Business World: Digital Age | 7.5 | |||
| MANG2062 SAS Base Programming | 7.5 | |||
| MANG2006 Principles and Practice of Management Science | 7.5 | |||
| Semester 3 | 2 compulsory modules plus core modules plus options | MANG2002 Business Simulation | 7.5 | 37.5 |
| MANG2065 Business Forecasting | 7.5 | |||
| MANG2065 Business Forecasting (Part 2 Semester 2 core module block) | 7.5 | |||
| MANG2002 Business Simulation (Part 2 compulsory module block) | 7.5 | |||
| Option module (choose 15 ECTS/30 CATS across Part 2 Semester 1) from: MANG2015 Financial Management, MANG2058 Digital Business Models, MANG2071 Business Analytics Programming, MANG2073 Digital Marketing for Business, MANG2077 Crisis Management, ENTR2004 Innovation, Technology and the Environment, MANG2069 Making Successful Decisions, MANG2021 Operations Management, MANG2066 Principles of Audit and Taxation, or a Language module (LANGXXXX/UOSMXXXX) | 7.5 | |||
| Semester 4 | 2 compulsory modules plus core modules plus options | MANG2002 Business Simulation (Part 2 Semester 2 compulsory module) | 7.5 | 37.5 |
| MANG2065 Business Forecasting (Part 2 Semester 2 core module) | 7.5 | |||
| Option module (choose 15 ECTS/30 CATS across Part 2 Semester 2) from: MANG2077 Crisis Management, ENTR2004 Innovation, Technology and the Environment, MANG2069 Making Successful Decisions, MANG2021 Operations Management, MANG2066 Principles of Audit and Taxation, or a Language module (LANGXXXX/UOSMXXXX) | 7.5 | |||
| MANG2015 Financial Management | 7.5 | |||
| MANG2071 Business Analytics Programming OR MANG2058 Digital Business Models OR MANG2073 Digital Marketing for Business (Part 2 Semester 1 option list item) | 7.5 | |||
| Semester 5 | final project part plus compulsory and options | MANG3074 Final Project (runs across Semester 1 and 2 in Part 3) | 7.5 | 30 |
| MANG3010 Knowledge Management | 7.5 | |||
| MANG3056 Data Mining for Marketing | 7.5 | |||
| Option module (choose 7.5 ECTS/15 CATS from the Part 3 Semester 1 option list): MANG3046 Managing Innovation OR MANG3053 Customer Insight OR MANG3072 Technological Innovation OR MANG2071 Business Analytics Programming OR MANG3054 Marketing in the Digital Age | 7.5 | |||
| Semester 6 | final project completion plus compulsory and options | MANG3074 Final Project (runs across Semester 1 and 2 in Part 3) | 7.5 | 30 |
| MANG3013 Optimization | 7.5 | |||
| MANG3073 Analytics in Action | 7.5 | |||
| Option module (choose 7.5 ECTS/15 CATS from the Part 3 Semester 2 option list): MANG3032 Risk Management OR MANG3034 Project Management OR MANG3066 Managing High Growth Business OR MANG3075 Future Horizons for Enterprise OR MANG3078 Strategic Operations Management | 7.5 | |||
| Total | 120 credit hours | |||
Career outcomes
- You graduate with analytics-focused capabilities employers look for in roles such as risk analyst, data analyst, data scientist, and business analyst.
- You learn to apply business thinking to large amounts of data across sectors like government, manufacturing, healthcare, defence, and consulting firms.
- Your programme structure supports real business decision-making through forecasting, optimisation, simulation, and data mining modules that map directly to analytics workflows used by employers.
- You build confidence with programming and analytics foundations through SAS Base Programming, helping you translate business questions into usable analysis.
- You develop a stronger portfolio mindset through a compulsory Final Project, demonstrating practical analytics work you can discuss in interviews.
Employability rate
For Business Analytics graduates in Malaysia, an estimated employability rate is around 82% and an estimated unemployment rate is around 18%, reflecting steady demand for analytics and data skills across business functions.
Overall, this points to a reasonable and stable career outlook where graduates can secure roles in data, analytics, and business decision support if they build practical analytics experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / A-Level (equivalent qualifications) | International applicants should typically have AAB at A-Level (or equivalent accepted qualifications) for undergraduate entry into BSc Business Analytics, with subject requirements that exclude General Studies/General Studies & Critical Thinking as stated by the University for this course. |
| Mathematics requirement | For entry to this course, Mathematics is a required element within the accepted international qualifications as published for the programme (including minimum grades for Mathematics within the accepted qualification routes). |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The programme lists progression and module choices across business and analytics themes; selected prior learning equivalent to the programme’s accepted entry qualifications should be assessed during admissions. |
Language requirements
International applicants must meet the University of Southampton Malaysia English language requirements for this BSc Business Analytics programme. The University recognises a range of qualifications and tests for English, and it also provides an option to apply for an exemption or waiver in specific circumstances as published on its English language requirements guidance.
IELTS Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 46000 / per year | International applicants tuition fees 2023, full-time: RM46,000 per annum. |
Proof of financial resources
International applicants should be prepared to show they can fund tuition and living costs for studying in Malaysia. The exact type and amount of proof you need depends on your visa and pass processing requirements, so confirm your document expectations with the University and your visa/immigration guidance.
- Evidence that you have sufficient funds for tuition for your programme and your study period in Malaysia
- Evidence of ability to cover living costs while studying in Malaysia
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
📝 How to Apply
Check entry requirements and English language
Confirm you meet the published international entry qualifications and the Mathematics requirement for BSc Business Analytics. Prepare your English language proof based on the published IELTS minimum (including required component scores) and review the University’s recognised qualifications guidance for any exemption cases. If your results are international qualifications, check equivalency expectations and ensure your documents are consistent with what admissions asks for.
Submit your online application through the University process
Use the University’s official application route for this Malaysia undergraduate course and submit your application during the published application window. Upload the required academic documents and your passport details as requested in the application form. If you are asked for language evidence, submit your English test results (or the relevant exemption evidence where applicable) before the admissions deadline.
Complete any follow-up and respond to requests promptly
After submission, admissions reviews your academic achievements and supporting information based on the programme’s entry requirements. If the University requests additional clarification or documents, respond within the requested timeframe so your application is not delayed. Keep your English language results and academic evidence ready in case further checks are needed before an offer.