Bachelor of Business Administration (Hons)
UNITAR International University Johor Bahru · Johor Bahru, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Business Administration (Hons) at UNITAR is a dynamic 3-year programme designed to equip students with the skills, knowledge, and real-world exposure needed to thrive in today’s competitive business landscape.
The programme covers core business areas and learning disciplines such as management, marketing, economics, finance, information systems, and business analytics, helping you build confidence to handle business challenges and pursue career opportunities locally and globally.
🎯 Course & Curriculum
Course structure
- Build core business foundations with Principles of Management, Microeconomics, and Business Accounting
- Develop communication and analytical skills through English for Academic Purposes and Quantitative Methods
- Understand market fundamentals with Principles of Marketing, Macroeconomics, and Organizational Behaviour
- Introduce practical finance and business decision-making via Principles of Finance
- Advance into international business concepts with International Business and cross-cultural/ethics-focused business themes
- Strengthen strategy, operations, and innovation capabilities through Strategic Management, Supply Chain Management, and Production and Operations Management
- Develop digital business and marketing capabilities using Digital Business, Digital Marketing, and Marketing Management
- Build technology-enabled business skills through Management Information System and Design Thinking/Bahasa Kebangsaan A
- Develop entrepreneurship and global strategy thinking with Entrepreneurship and Seminar in Global Strategy
- Learn how to conduct business research through Research Methods
- Choose Free/Open Electives to broaden your business knowledge based on your interests
- Work on practical business problem-solving across multiple elective themes
- Apply learning in real workplaces through Industrial Training
- Complete your final semester requirements with business-focused academic preparation
- Use your electives and research background to support workplace learning and reporting
- Finish the programme after completing the structured training period
Curriculum
The programme is delivered over 9 semesters. UNITAR publishes the course titles semester by semester, while its official fee schedule publishes semester credit-hour totals but not individual course credits.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Year 1, Semester 1 | 4 modules | Principles of Management | 13 credit hours | |
| Microeconomics | ||||
| Business Accounting | ||||
| English for Academic Purposes | ||||
| Year 1, Semester 2 | 5 modules | Principles of Marketing | 15 credit hours | |
| Macroeconomics | ||||
| Organizational Behaviour | ||||
| Principles of Finance | ||||
| Aspirasi Negara Bangsa (Local) or Bahasa Melayu Komunikasi 2 (International) | ||||
| Year 1, Semester 3 | 4 modules | Human Resource Management | 13 credit hours | |
| Quantitative Methods | ||||
| Marketing Management | ||||
| Pop Culture, Media and Society or Philosophy and Current Issues (International) | ||||
| Year 2, Semester 1 | 5 modules | International Business | 15 credit hours | |
| Corporate Social Policy | ||||
| Financial Management | ||||
| Economic For Business | ||||
| Perlembagaan dan Masyarakat Berintegriti or Integrity and Anti-Corruption (International) | ||||
| Year 2, Semester 2 | 5 modules | Digital Business | 15 credit hours | |
| Production and Operations Management | ||||
| Talent Acquisition Management | ||||
| Digital Marketing | ||||
| Recreational Event Planning | ||||
| Year 2, Semester 3 | 5 modules | Strategic Management | 15 credit hours | |
| Supply Chain Management | ||||
| Ideation | ||||
| Management Information System | ||||
| Design Thinking or Bahasa Kebangsaan A | ||||
| Year 3, Semester 1 | 5 modules | Entrepreneurship | 15 credit hours | |
| Seminar in Global Strategy | ||||
| Free/Open Elective 1 | ||||
| Free/Open Elective 2 | ||||
| Free/Open Elective 3 | ||||
| Year 3, Semester 2 | 4 modules | Research Methods | 13 credit hours | |
| Free/Open Elective 4 | ||||
| Free/Open Elective 5 | ||||
| Free/Open Elective 6 | ||||
| Year 3, Semester 3 | 1 major component | Industrial Training | 6 credit hours | |
| Total | 38 taught modules, elective components and industrial training | 120 credit hours | ||
Career outcomes
- You gain a strong business foundation (management, marketing, accounting, and finance) that prepares you for entry-level roles across sales, marketing, finance, and administration in Malaysia.
- You build workplace-ready skills through Industrial Training, helping you graduate with practical experience rather than only theory.
- Your study includes digital and modern business topics such as Digital Business, Digital Marketing, and Management Information System, supporting career pathways in growing business and tech-enabled industries.
- You develop strategic thinking and business decision-making through Strategic Management and Seminar in Global Strategy, helping you progress toward analyst and management-track roles.
- The programme supports career growth across multiple business specialisation directions (such as human resources, logistics, finance, international business, and marketing) so you can align studies with the roles you want.
- You graduate with a Bachelor of Business Administration (Hons) qualification that can support both local employment and further study options in business-related fields.
Employability rate
Business administration and management graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting strong demand for entry-level business roles but competition for positions without internship or experience.
Together, these figures mean your best path to a stable outcome is choosing roles that value practical exposure and continuing to build job-ready skills during the degree.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| International academic entry requirement | UNITAR lists multiple accepted entry routes for the Bachelor of Business Administration (Hons), including passing STPM or STAM with required subject passes, completing Matriculation/Foundation with a minimum CGPA, passing Diploma (Level 4, MQF) or Advanced Diploma (Level 5, MQF) with minimum CGPA, or other equivalent qualifications recognised by the Malaysian Government. |
| Foreign qualification equivalence | International applicants who do not hold the listed qualifications should ensure their foreign qualifications are equivalent to UNITAR’s accepted entry pathways and recognised by the Malaysian Government. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business and Management | Direct match | If your previous studies include core business subjects, your qualification is likely to align with programme learning outcomes. Any credit transfer or mapping is subject to UNITAR’s assessment. |
Language requirements
For this undergraduate programme, international applicants are required to meet UNITAR's English language requirement for international students. If you do not meet the required band, you may be required to take English preparatory courses.
MOI (Medium of Instruction)
💶 Fees & Funding
Proof of financial resources
Malaysia's official EMGS Student Pass guidance does not publish a fixed minimum bank-balance or blocked-account amount for this programme. Applicants should prepare any financial evidence specifically requested by UNITAR or the visa-processing authorities.
- No fixed minimum proof-of-funds amount is stated in the official EMGS Student Pass required-documents checklist.
- The official checklist states that the educational institution may request supporting documents from the applicant during the Student Pass application process.
- Applicants should follow the financial-document instructions in their UNITAR offer letter and any subsequent request issued by UNITAR or EMGS.
Important dates
Application window
| Milestone | April - Summer intake | January - Winter intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | April - Summer intake | January - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | April - Summer intake | January - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your eligibility documents
Review UNITAR’s international entry requirements and confirm that your foreign qualifications are equivalent to the accepted entry routes. Prepare your passport and academic documents needed for admission review. Also plan your English language evidence for international students based on the requirement stated by UNITAR.
Apply through UNITAR’s official online process
Submit your application during the published intake period using UNITAR’s official application route. Fill in your preferred intake details and nationality details as prompted by the application form. Upload your academic documents as required by the admissions workflow.
Admissions review and offer confirmation
UNITAR will review your foreign qualification and supporting documents to determine eligibility for the Bachelor of Business Administration (Hons). If your English results do not meet the requirement, UNITAR may direct you to the relevant English preparatory course pathway. After review, you will receive the next instructions for enrolment.