Bachelor of Business (Honours) in Business Analytics and Digital Marketing
UNIRAZAK ( Universiti Tun Abdul Razak) · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Business (Honours) in Business Analytics and Digital Marketing at UNIRAZAK is designed to build business fundamentals while developing practical skills in analytics and digital marketing. The programme structure supports learning across core business areas and two focused majors: Business Analytics and Digital Marketing.
You will study a mix of university courses, core courses, and major courses that cover topics such as business statistics, strategic management, data mining, business intelligence, data visualization, and digital marketing modules including social media content marketing and pay per click advertising.
🎯 Course & Curriculum
Course structure
- Public Speaking 1
- Public Speaking 2
- Entrepreneurship and Innovation
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Business Statistics
- Strategic Management
- Business Analytics
- Data Mining
- Business Intelligence
- Data Visualization
- Social Media Content Marketing
- Pay Per Click Advertising
- Predictive Analytics
- Big Data Analytics
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Apprenticeship 1 / Case Study 1 / Business Plan 1
- Apprenticeship 2 / Case Study 2 / Business Plan 2
Curriculum
Credit hours table for UNIRAZAK Bachelor of Business (Honours) in Business Analytics and Digital Marketing (programme total reported as 125 credit hours).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | ||||
| Semester 2 | ||||
| Total | 125 credit hours | |||
Career outcomes
- You build job-ready business analytics skills through modules like Data Mining, Predictive Analytics, and Big Data Analytics, preparing you for analytics-focused roles in business and marketing teams.
- You develop digital marketing execution capability with modules such as Social Media Content Marketing and Pay Per Click Advertising, helping you pursue performance marketing and growth roles.
- You gain practical industry exposure through apprenticeship and case-study style learning (Apprenticeship 1 / Case Study 1 / Business Plan 1 and Apprenticeship 2 / Case Study 2 / Business Plan 2), so you graduate with applied experience.
- You strengthen decision-making and strategy foundations (Principles of Management, Principles of Marketing, Strategic Management) that support career progression into marketing analytics, business intelligence, and strategy-oriented positions.
- You can position yourself for a range of professional pathways reflected in UNIRAZAK’s career opportunities list, including IT and systems roles as well as consultancy-style career tracks.
Employability rate
Business analytics and digital marketing graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting strong hiring but competition for entry-level roles.
Together, these figures suggest a steady outlook for students who graduate with analytics and performance marketing skills plus portfolio-ready project experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (STPM) | International applicants: a pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects and a credit in Mathematics at SPM level or its equivalent. |
| Diploma or Advanced Diploma | International applicants: in Computer Science, Software Engineering, Information Technology, Information Systems, or equivalent with a minimum CGPA of 2.5 and a credit in Mathematics at SPM level or its equivalent; or any other Diploma in Science and technology or business studies with a minimum CGPA of 2.5 and a credit in Mathematics at SPM level or its equivalent, subject to a rigorous internal assessment process. |
| Foundation or Matriculation | International applicants: a pass in Matriculation or Foundation studies with minimum CGPA of 2.0 and a credit in Mathematics at SPM level or its equivalent. |
Language requirements
All international applicants are required to meet the English proficiency requirements before enrolling in their chosen programme. The required proficiency level may vary depending on the programme; if you completed your previous degree in an English-medium institution, you may be exempted subject to verification and approval.
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Processing and registration fee | MYR 3000 / one time | International Students: RM3,000 on registration day (Processing & Registration Fee). |
| International Students service fee | MYR 2600 / one time | International Students: RM2,600 on registration day. |
| Semester administration fee | MYR 250 / per semester | International Students: RM250 on registration day for each semester registered. |
Proof of financial resources
International applicants may be required to provide financial proof as part of the visa and enrolment processes. UNIRAZAK’s international student guidance focuses on completing the visa approval process and following the required pre-arrival documentation steps before entering Malaysia.
Important dates
Application window
| Milestone | March - Winter intake | July - Summer intake | November - Summer intake |
|---|---|---|---|
| Application portal opens | January 01, 2025 | January 01, 2025 | January 01, 2025 |
| Application deadline (final submit) | December 31, 2025 | December 31, 2025 | December 31, 2025 |
| Application deadline (EU students) | N/A | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A | N/A |
| Recommended apply-by | N/A | N/A | N/A |
| Semester begins | March 01, 2025 | July 01, 2025 | November 01, 2025 |
Pre-application & reviews
| Milestone | March - Winter intake | July - Summer intake | November - Summer intake |
|---|---|---|---|
| VPD request - recommended | N/A | N/A | N/A |
| VPD result expected | N/A | N/A | N/A |
| APS - recommended | N/A | N/A | N/A |
| Start eligibility check | N/A | N/A | N/A |
Document submission deadlines
| Milestone | March - Winter intake | July - Summer intake | November - Summer intake |
|---|---|---|---|
| Application submission deadline | N/A | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A | N/A |
| Language certificate deadline | N/A | N/A | N/A |
| Official transcripts deadline | N/A | N/A | N/A |
| Certified translations deadline | N/A | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A | N/A |
| Missing documents (if requested) | N/A | N/A | N/A |
📝 How to Apply
Prepare your eligibility and documents
Review the international entry requirements for the programme and confirm that your highest qualification and Mathematics requirement are met. Collect your passport and academic transcripts/certificates in clear soft-copy format, as these are needed for the online application. If you have completed prior study in English-medium, prepare evidence so the English proficiency exemption request can be verified during admission processing.
Apply online during the UNIRAZAK intake window
Submit your application using UNIRAZAK’s official online application portal. Complete the required form fields and upload the requested documents in the required format. After submission, the university will process your application and issue a Letter of Offer based on approval.
Complete the offer and follow pre-arrival visa steps
After your application and documents are submitted, UNIRAZAK’s guidance states that a Letter of Offer will be issued within 3 working days, subject to university approval. For international students, the process includes the university’s Office of International Student Affairs (OIA) submitting the student pass application to Education Malaysia Global Services (EMGS) for electronic Visa Approval Letter (eVAL) processing. UNIRAZAK advises not entering Malaysia until your eVAL is approved and to follow the required arrival instructions at the airport and immigration process.