Bachelor of Business Administration (Honours) majoring in Artificial Intelligence, Business Analytics, Digital Marketing, Financial Technology, Sales Management and Social Media
UNIRAZAK ( Universiti Tun Abdul Razak) · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Business Administration (Honours) at UNIRAZAK is designed to help you become a future-ready business professional who can lead, innovate, and solve real-world challenges in a competitive business environment. You build a strong foundation across key business disciplines and gain hands-on learning through industry-related and social impact projects.
This honours programme prepares graduates with in-demand skills valued by employers, supporting career opportunities across multiple industries. You can choose specialisations that align with industry needs, including Artificial Intelligence, Business Analytics, Digital Marketing, Financial Technology, Sales Management, and Social Media.
🎯 Course & Curriculum
Course structure
- Build your business fundamentals through Principles of Management, Principles of Finance, Principles of Marketing, Principles of Microeconomics, and Principles of Macroeconomics.
- Develop analytical and decision-support foundations with Business Mathematics, Business Statistics, and Business Law.
- Strengthen professional communication through Public Speaking 1 and Public Speaking 2.
- Learn how organisations work with Organisational Behaviour and Corporate Social Policy.
- Start structured project skills via Project Management and Human Resource Management.
- Advance into discipline courses including Strategic Management, Management Information Systems, Financial Management, Global Supply Chain Management, and International Business.
- Develop technology-driven business capability through Technology Entrepreneurship, Financing for Entrepreneurship, and Business Research Methods.
- Develop data and digital competencies through electives aligned to your majoring choice such as Business Analytics, Digital Marketing, Social Media, Financial Technology, and Artificial Intelligence options.
- Focus on digital and data themes including Consumer Behaviour & Social Media, FinTech and Crowdfunding, Digital Revolution, and Data Mining.
- Complete applied experiential learning through Internship I and Internship II for Bachelor of Business Administration OR a capstone pathway using Management Case Study 1 and Management Case Study 2.
- Apply core strategy, technology, and analytics knowledge to real business scenarios through Case Study and Project Management.
- Specialise your majoring learning outcomes with topics such as Online and Social Network Analysis, Python and Machine Learning, Blockchain and Digital Cryptocurrency, or Pay Per Click Advertising (depending on your elective/majoring selection).
- Consolidate marketing and growth learning via integrated modules that can include Integrated Marketing Communications, Digital Analytics for Marketing Professionals, and Applied Digital Marketing Strategies.
Curriculum
UNIRAZAK Bachelor of Business Administration (Honours) total credits: 122 credit hours completed within 3 years. Curriculum includes MPU, common core, discipline courses, majoring/elective components, and industrial training or case study/project paper pathway.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | MPU and common core (early foundation of business and communication) | Study Skills | 3 | 18 |
| Bahasa Kebangsaan | 3 | |||
| English for Academic Purposes | 3 | |||
| Islamic Education or Moral Education | 3 | |||
| Business Communications | 3 | |||
| Malaysian Studies | 3 | |||
| Semester 2 | Common core courses and discipline foundation | Co-Curriculum 1 | 1 | 22 |
| Co-Curriculum 2 | 1 | |||
| Public Speaking 1 | 3 | |||
| Public Speaking 2 | 3 | |||
| Principles of Management | 3 | |||
| Principles of Finance | 3 | |||
| Principles of Marketing | 3 | |||
| Principles of Microeconomics | 3 | |||
| Semester 3 | Common core continued and discipline courses | Principles of Macroeconomics | 3 | 21 |
| Organisational Behaviour | 3 | |||
| Principles of Accounting | 3 | |||
| Corporate Social Policy | 3 | |||
| Business Mathematics | 3 | |||
| Business Law | 3 | |||
| Business Statistics | 3 | |||
| Semester 4 | Project management and discipline courses progression | Project Management | 3 | 24 |
| Human Resource Management | 3 | |||
| Strategic Management | 3 | |||
| Management Information Systems | 3 | |||
| Financial Management | 3 | |||
| Global Supply Chain Management | 3 | |||
| International Business | 3 | |||
| Technology Entrepreneurship | 3 | |||
| Semester 5 | Majoring/elective component and applied digital/business analytics topics | FinTech and Crowdfunding | 3 | 21 |
| Digital Revolution | 3 | |||
| Data Mining | 3 | |||
| Case Study and Project Management | 3 | |||
| Artificial Intelligence: Online and Social Network Analysis | 3 | |||
| Artificial Intelligence: Business E-Security | 3 | |||
| Artificial Intelligence: Big Data & Algorithm | 3 | |||
| Semester 6 | Final applied majoring modules and industry experience | Artificial Intelligence: Python and Machine Learning | 3 | 20 |
| Artificial Intelligence: Digital Communications Strategy | 3 | |||
| Artificial Intelligence: Cloud Infrastructure and IT Tools for Business | 3 | |||
| Artificial Intelligence: Multidimensional Data Analysis and Data Visualisation | 3 | |||
| Industrial Training Case Study: Internship I for Bachelor of Business Administration | 4 | |||
| Industrial Training Case Study: Internship II for Bachelor of Business Administration | 4 | |||
| Semester 7 | Alternative pathway continuation (if using management case study route instead of internships) | Management Case Study 1 | 3 | 6 |
| Management Case Study 2 | 3 | |||
| Total | MPU, common core, discipline courses, majoring modules, and industrial training/case study pathway | 122 credit hours | ||
Career outcomes
- You gain job-ready skills that support roles like Business Analyst, Data Analyst, and Data Mining Specialist by learning data and analytics-focused modules such as Data Mining and Data Visualisation (plus major electives).
- Your majoring choices prepare you for digital growth careers such as E-Marketing Manager, Digital Communications Manager, Social Media Manager, and Search Engine Optimization Manager through Digital Marketing and Social Media content modules.
- If you choose Artificial Intelligence or Business Analytics pathways, you build practical capability for technology-enabled business roles, including roles listed such as Project Manager and Business Strategist.
- The programme is designed to strengthen communication and leadership, helping you move into customer and revenue-focused positions like Sales Manager, Promotions Manager, and Market Researcher.
- You develop business decision-making and management capability through Strategic Management, Financial Management, and International Business, giving you broader career mobility across industries.
- The curriculum includes industry-related practical exposure via Internship I and Internship II OR Management Case Studies, so you graduate with applied experience you can discuss in interviews.
Employability rate
UNIRAZAK Bachelor of Business Administration (Honours) graduates in Malaysia with business analytics, digital marketing, financial technology, sales management, and social media specialisations typically see an employability rate of around 86% and an unemployment rate of about 14%, reflecting ongoing demand for business and digital talent.
Together, these figures suggest a generally stable career outlook, especially for graduates who build practical internship or case-study evidence during the programme.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| International applicants: entry qualifications | International applicants must hold a relevant qualification that is equivalent to the appropriate entry level accepted by UNIRAZAK’s Senate/competent authority in Malaysia. UNIRAZAK also indicates that other relevant or equivalent qualifications, experience, and requirements accepted by the competent authority may be considered. |
| English proficiency for international applicants | International applicants must meet the published English proficiency scores (IELTS Academic, TOEFL iBT, TOEFL Essentials, PTE, Cambridge English, MUET, or Cambridge English Qualification CEFR-aligned exams as stated by UNIRAZAK). A conditional offer letter may be issued if English proficiency is not yet met. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business, Management, and Analytics | Direct match | International applicants applying with business and management background are a direct fit for the programme’s business foundation and data/analytics-related discipline courses. |
Language requirements
International applicants must meet UNIRAZAK’s English proficiency requirement for this Bachelor of Business Administration (Honours) programme. A conditional offer letter may be issued if the applicant has not met the English proficiency requirement.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
Proof of financial resources
UNIRAZAK requires international students to demonstrate sufficient financial capacity to cover tuition and living costs while studying in Malaysia. Exact minimum amounts and document format should be checked with UNIRAZAK’s international student guidance and the Malaysian student pass process guidance used for your application.
- Evidence of sufficient funds for tuition and living costs while studying in Malaysia (format and minimum amount to be confirmed for your application).
- Supporting financial documents such as bank statements and/or official proof of funding, as requested by admissions for international applicants.
Important dates
Application window
| Milestone | April - Summer intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | N/A |
Pre-application & reviews
| Milestone | April - Summer intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | April - Summer intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Check entry eligibility for international applicants
Review UNIRAZAK’s international entry requirements to confirm that your foreign qualification is accepted for this Bachelor of Business Administration (Honours) programme. Also confirm that you meet the published English proficiency requirement for international applicants or understand that a conditional offer letter may be issued if English proficiency is not met. If you have any uncertainty about qualification equivalence, plan early so you have time to prepare supporting documents.
Submit your online application
Complete the UNIRAZAK online application form on the official UNIRAZAK application system. Provide your personal details and programme selection, and upload the required documents requested in your application workflow. If you are applying with a pending English result, check whether your offer could be conditional based on your situation.
Monitor your application status and follow any requests
After submission, use the UNIRAZAK application status tools to check updates on your application. UNIRAZAK notes that the acknowledgement letter explains the current status and any action you need to take (if applicable). Respond promptly to requests for additional documents or updates to avoid processing delays.
Prepare for the student pass process after admission
Once you receive the offer outcome, follow the next steps for international students as instructed by UNIRAZAK for study in Malaysia. Ensure your financial documentation and identity documents are ready for your student pass processing. Keep your original education documents available in case they are requested during processing.