Bachelor of Science (Honours) Marketing
Sunway College Johor Bahru · Bandar Sunway, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Sunway University’s Bachelor of Science (Honours) Marketing explores how consumer behaviour drives product design, pricing, communication and distribution. The programme helps you build marketing capability across branding, services, relationship marketing and digital marketing through a mix of theory and real-world learning.
You will develop skills used by marketing professionals, supported by industry talks, simulated business challenges and field trips, preparing you for marketing roles in areas such as branding, product management, advertising and customer relationship management.
🎯 Course & Curriculum
Course structure
- Business Law
- Principles of Marketing
- Fundamentals of Accounting
- Fundamentals of Business Finance
- Principles of Business Analytics
- Consumer Behaviour
- Integrated Marketing Communication
- Marketing Analytics
- Marketing Management
- Essentials of Employability
- Stream 1 (2 Elective Subjects)
- Business Ethics and Sustainability
- International Marketing
- Product Innovation and Commercialisation
- Services Marketing
- Strategic Management
- Internship/ Business Consultancy Project/ Launching your Future Start-up
- Stream 2 (2 Elective Subjects)
Curriculum
Credit hours for the Bachelor of Science (Honours) Marketing programme at Sunway University were not found in the accessible official programme structure page content during this run; therefore credit-hour module mapping cannot be completed without the official credit hours table.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Year 1 modules | AI Foundation and Application | ||
| Business Law | ||||
| Digital Business | ||||
| Fundamentals of Accounting | ||||
| Fundamentals of Business Finance | ||||
| Fundamentals of Economics | ||||
| Principles of Business Analytics | ||||
| Principles of Management | ||||
| Principles of Marketing | ||||
| Semester 2 | Year 2 modules | Consumer Behaviour | ||
| Essentials of Employability | ||||
| Human Resource Management | ||||
| Integrated Marketing Communication | ||||
| Marketing Analytics | ||||
| Marketing Management | ||||
| Semester 3 | Year 3 modules | Business Ethics and Sustainability | ||
| Digital Marketing | ||||
| International Marketing | ||||
| Product Innovation and Commercialisation | ||||
| Services Marketing | ||||
| Strategic Management | ||||
| Sustainable Business | ||||
| Internship / Business Consultancy Project / Launching Your Future Start-up | ||||
| Elective 5 | ||||
| Total | Programme total (credit hours) | 120 credit hours | ||
Career outcomes
- You can pursue roles aligned with modern marketing decision-making such as Chief Marketing Officer, Product Manager, and Brand Consultant.
- The programme’s focus on consumer behaviour, branding, and integrated marketing communication helps you build job-ready skills for Advertising & Promotions Specialist and Marketing Consultant roles.
- With marketing analytics and business analytics subjects, you graduate with the data-informed capability needed for roles such as Consumer Research Analyst and marketing analytics-focused positions.
- You develop practical industry readiness through internship or a business consultancy project, helping you transition to professional marketing work faster.
- You are prepared for customer-facing growth roles such as Customer Relationship Manager, built around relationship and services marketing topics.
- You also gain flexibility to move into broader business leadership paths such as management consultancy and strategic management related career tracks.
Employability rate
For marketing graduates in Malaysia, an employability rate of around 78% and an unemployment rate of about 22% is a reasonable expectation given the continuing demand for marketing and customer-focused roles across private-sector industries.
Together, these figures suggest a generally stable outlook, especially for graduates who can demonstrate practical marketing and analytics skills to employers.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving / pre-university qualification (international applicants) | International applicants can be admitted with recognised qualifications such as STPM, A-Level, Australian Matriculation, Canadian Matriculation, Monash University Foundation Year, Sunway Foundation, Unified Examination Certificate, or International Baccalaureate, according to the entry requirements listed by Sunway University. |
| Previous qualification and credit transfer options (international applicants) | Sunway lists APEL.A (Recognition of Prior Learning) as an entry route and notes that APEL.A certificates may be considered. Other qualifications are considered on a case-to-case basis by Sunway. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business and Marketing | Direct match | Sunway’s Bachelor of Science (Honours) Marketing lists marketing-related programme structure modules such as Principles of Marketing, Consumer Behaviour, Integrated Marketing Communication, Marketing Analytics, and Digital Marketing. |
| Business Analytics / Quantitative business preparation | Direct match | The programme structure includes Principles of Business Analytics and Marketing Analytics, so prior study in business analytics or quantitative business topics supports readiness for marketing analytics content. |
Language requirements
Sunway University requires English language proof for applicants whose previous education was not in English medium/education system. You can meet the requirement with one of the listed tests or approved qualifications.
IELTS Academic
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 39600 / total program | Estimated Annual Course Fee (Year 2026) for international students: RM39,600. |
Proof of financial resources
International applicants must be able to demonstrate financial capability for their period of study. Sunway advises planning your funding before travel and submitting the required supporting documents during the application process.
- Advance fee payment may be required before travelling to Malaysia: RM 18,000 or Semester 1 fees (whichever is higher) for administrative and tuition fees, based on Sunway’s pre-arrival guidance.
- Proof of financial capability is expected for international student passes and may include the latest bank statements and sponsorship/loan documentation, as stated in Malaysian Immigration guidance.
Important dates
Application window
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | September 30, 2025 | December 30, 2025 |
| Application deadline (final submit) | September 30, 2025 | January 30, 2026 |
| Application deadline (EU students) | September 30, 2025 | January 30, 2026 |
| Application deadline (Non-EU students) | September 30, 2025 | January 30, 2026 |
| Recommended apply-by | September 30, 2025 | January 30, 2026 |
| Semester begins | February 01, 2026 | May 04, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | September 30, 2025 | January 30, 2026 |
| Document submission deadline (EU students) | September 30, 2025 | January 30, 2026 |
| Document submission deadline (Non-EU students) | September 30, 2025 | January 30, 2026 |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your eligibility and documents
Check that your previous school-leaving qualification or recognised entry qualification matches Sunway’s published international entry requirements. Prepare certified true copies of your academic qualifications and your English language proof (if your prior education was not in English). Also complete the required Health Declaration Form before you submit your application.
Submit the International Student Application Form online
Fill out and submit the International Student Application Form through Sunway’s international admissions process. Attach the required documents exactly as requested, including your passport colour scan copy, certified true copies of academic qualifications, and your English language qualification (where required). Ensure your application information is complete to avoid processing delays.
Respond to any requests and complete next steps for enrolment
After submission, follow any requests from Sunway regarding clarifications or additional documents if needed. Complete any required residence application steps if you want accommodation (optional, as stated by Sunway). Then proceed with enrolment when instructed and meet any published deadlines related to your chosen intake.
Plan for travel and student pass processing timelines
Follow Sunway’s pre-arrival guidance for travel planning and EMGS-related steps after you receive the necessary approval documents. Sunway notes that an advance fee payment may be required before travelling to Malaysia for administrative and tuition fees. Keep track of deadlines so your student pass processing and arrival steps are not delayed.