Bachelor of Science (Honours) in Conventions and Events Management
Sunway College Johor Bahru · Bandar Sunway, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Science (Honours) in Conventions and Events Management degree prepares students to lead in the global events industry by blending creative design, strategic planning, and digital innovation.
In Year 1, students build a foundation with subjects including Business Events and Emerging Technology for Events, then deepen their expertise in Year 2 through Exhibition and Exposition Management and an immersive 10-week internship. In Year 3, students complete another 10-week internship and develop entrepreneurial and strategic management skills through Project Realisation and Research Project, with electives supporting areas such as F&B, travel services, and digital marketing.
🎯 Course & Curriculum
Course structure
- Build your core foundation with Business Environment and Business Events.
- Learn event-industry fundamentals through Business of Tourism and Hospitality and Emerging Technology for Events.
- Develop key professional skills with English for the Hospitality and Service Industry, Innovative Communication and Engagement, and Fundamentals of Accounting.
- Establish business basics via Principles of Marketing and Small Business Venture.
- Advance into Year 2 with AI Foundation and Applications, Business and Hospitality Law, and Essentials of Employability.
- Develop specialised conventions and event capabilities through Exhibition and Exposition Management.
- Gain hands-on industry experience with Internship Part I (10 weeks).
- Choose one Career Pathway or Study Abroad: Adventure and Entertainment, Luxury and Prestige, or AI and Digital Solutions, then complete pathway/elective courses.
- Strengthen management and people skills with Managing People in the Hospitality and Service Industry and Strategic Management for the Hospitality and Service Industry.
- Develop research capability with Research Methods and Research Project.
- Create and execute your event-related ideas through Project Ideation and Project Realization, and complete Entrepreneurial Mindset and Skills (offered in either Year 2 or 3).
- Select programme electives in Year 2 or Year 3, including Beverage Studies and Food and Beverage Management.
- Complete Internship Part 2 (10 weeks) to refine your entrepreneurial and strategic management skills in a real industry setting.
- Apply knowledge from across the programme, including digital innovation and strategic planning for the events and MICE industry.
Career outcomes
- You graduate with career-ready capabilities for Convention Organiser and Professional Convention & Exhibition Organiser roles through event planning, conventions, and exhibition-focused learning.
- You are prepared for Event Producer / Manager positions by building skills in strategic planning, event operations, and practical industry experience through two 10-week internships.
- You can pursue Destination Marketing Manager and International Event Specialist pathways, supported by programme learning that blends tourism and hospitality with conventions and events.
- You build job-relevant strengths for PR Manager and public relations roles, supported by courses focused on innovative communication and engagement.
- You develop specialised options across Adventure & Entertainment, Luxury & Prestige, and AI & Digital Solutions pathways, helping you align your skills with industry trends like digital events and themed entertainment.
- You gain hands-on project experience through Project Ideation and Project Realization, positioning you to present and manage event concepts from planning through delivery.
Employability rate
This field-specific employability data is not published in the official sources used for this enrichment, so a verified Malaysia rate cannot be stated.
For events and MICE-focused graduates in Malaysia, the programme structure and internship components indicate a generally strong practical job-readiness pathway for employers hiring for event planning and related roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / A-Level (or equivalent qualification) | International applicants can be admitted using recognised higher secondary qualifications or their international equivalents listed by Sunway, including A-Level (minimum 8 points, with at least 2 subjects at minimum Grade D), International Baccalaureate (minimum 24 points excluding bonus points), and other listed foundation/matriculation pathways (for example, completed Sunway foundation programmes with stated CGPA requirements). |
| Other equivalent qualifications | Applicants with foreign qualifications that are not listed exactly may still be considered under Sunway’s 'Other Qualifications' category on a case-to-case basis for international admission. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Hospitality and Events Management | Direct match | Applicants with prior study in hospitality, events, tourism, marketing, or related business/communications areas should align well with the programme’s conventions and events management focus. |
Language requirements
International applicants must meet Sunway University’s English language requirements. The programme accepts IELTS or equivalent, or alternative English qualifications listed by the university.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Estimated annual course fee (international students) | MYR 9430 / per year | The program page lists an indicative USD9,430 for international students for Year 2026 and states international students must pay fees in RM equivalent; exchange rate may change. |
Proof of financial resources
International applicants may need to demonstrate sufficient funds for tuition and living costs for their Malaysian student pass process. Sunway’s international admissions guidance explains required payments for enrolment and student pass processing after eligibility is confirmed.
- Enrolment Fee and Student Pass/visa processing fee are paid to Sunway Education Group after eligibility is confirmed, as published by Sunway’s international admissions instructions.
- Student visa processing involves a standard processing timeline once a complete application and payment are received (used for planning your finances and document readiness).
Important dates
Application window
| Milestone | January - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | N/A |
Pre-application & reviews
| Milestone | January - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | January - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Prepare your international application documents
International applicants should review the programme entry requirements and ensure their qualification and English evidence meet Sunway’s international criteria. Prepare a completed International Student Application Form and attach required documents such as passport details and certified academic documents. Sunway advises ensuring all information is complete to avoid delays and that incomplete applications cannot be processed.
Submit the application to Sunway and wait for eligibility confirmation
Submit your International Student Application Form through Sunway’s published application process. After your eligibility is confirmed, Sunway instructs you to proceed with the required payments. Sunway also notes that the International Office reserves the right to request further documents as part of evaluation.
Pay the published enrolment and student pass processing fees
Once eligibility is confirmed, pay the published Enrolment Fee and the Student Pass/visa processing fee to Sunway Education Group as instructed by Sunway’s international admissions page. Sunway states these payments are non-refundable/non-transferable. Plan your timing because visa processing depends on receipt of a complete application and payment.
Receive your offer letter and complete the student pass application
Successful applicants receive offer letters via email within the time stated by Sunway after eligibility is confirmed. Accept the offer, sign and return the acceptance, and submit any outstanding documents listed in the incomplete record checklist. Sunway states Student Pass approval can take up to 6–8 weeks once submitted as a complete application and payment are received.