Bachelor of Arts (Honours) in Digital Media Communication
Sunway University · Sunway City, Malaysia
QS World University Ranking: #354
Quick Overview
Apply Now📘 Program Overview
Our Bachelor of Arts (Honours) in Digital Media Communication prepares you to thrive in today’s digital economy. You’ll master strategic communication, multimedia storytelling, social media branding, and digital content creation through real-world projects, industry collaborations, and internships.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
🎯 Course & Curriculum
Course structure
- Academic and Professional Writing
- Creative Thinking
- Communication Theory and Practice
- Digital Culture and Society
- I-Speak and Navigating the Digital World
- Principles of Mass Communication and Social Media Practice and Influence
- Crisis Management Online
- Digital Audiences, Digital Media Literacy, and Media Technology
- Integrated Marketing Communication and Online Media Campaigns
- Law and Ethics in Communication
- Free Elective
- Communication Research Methods
- Contemporary Issues in Digital Media
- Digital Analytics and Visualisation
- Digital Media Industries, Mobile Communication and Applications, and Online Communities
- Social Media Strategy and Content Creation
- Discipline Elective, Research Project, and Internship
- Discipline electives: Basic Narrative Analysis
- Discipline electives: Celebrity Culture
- Discipline electives: Political Communication
Curriculum
Credit hours breakdown could not be verified from an official Sunway University programme structure/credit-hours table for this specific programme page. The programme structure list on the official page is available, but credit hours per module and semester totals were not found in the accessible official content during this research run.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | Programme structure list on official programme page | Academic and Professional Writing | ||
| Creative Thinking | ||||
| Communication Theory and Practice | ||||
| Digital Culture and Society | ||||
| I-Speak | ||||
| Navigating the Digital World | ||||
| Principles of Mass Communication | ||||
| Social Media Practice and Influence | ||||
| Year 2 | Programme structure list on official programme page | Crisis Management Online | ||
| Digital Audiences | ||||
| Digital Media Literacy | ||||
| Integrated Marketing Communication | ||||
| Law and Ethics in Communication | ||||
| Media Technology | ||||
| Online Media Campaigns | ||||
| Free Elective | ||||
| Year 3 | Programme structure list on official programme page | Communication Research Methods | ||
| Contemporary Issues in Digital Media | ||||
| Digital Analytics and Visualisation | ||||
| Digital Media Industries | ||||
| Mobile Communication and Applications | ||||
| Online Communities | ||||
| Social Media Strategy and Content Creation | ||||
| Discipline Elective | ||||
| Basic Narrative Analysis | ||||
| Celebrity Culture | ||||
| Political Communication | ||||
| Research Project | ||||
| Internship | ||||
| Total | Full programme credits could not be verified from an official credit-hours table during this run. | |||
Career outcomes
- You can build job-ready communication and digital content skills for roles such as Content Marketing Manager, Digital Content Creator, and Social media manager.
- The program focuses on strategic communication, multimedia storytelling, and social media branding, helping you move into careers like Digital Marketing Strategist and Brand Strategist.
- Through real-world projects, industry collaborations, and internships, you graduate with experience you can discuss directly in interviews for digital media and marketing roles.
- You develop practical production skills for careers such as Digital Video Producer/Editor and Multimedia Designer, supported by modules across media technology and online campaigns.
- The degree pathway supports progression into higher-responsibility positions in digital journalism, digital marketing strategy, and multimedia content teams as your experience grows.
- You are trained to craft narratives and produce digital campaigns that connect with audiences, giving you a portfolio-ready advantage for content-focused careers.
Employability rate
Employability and unemployment rates specifically for Digital Media Communication graduates in Malaysia are not published on the official program page, so an exact verified figure cannot be stated here.
Overall, the program’s industry-focused modules and internship preparation are designed to support strong career readiness for communication and digital media roles in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| International school-leaving qualifications or foundation programme equivalents | International applicants are assessed using the approved international/foreign qualification routes listed by Sunway University for this programme. Examples shown on the programme entry requirements include A-Level (minimum 8 points with a minimum grade D in at least 2 subjects), International Baccalaureate (minimum 24 points excluding bonus points), and certain foundation or diploma pathways when an equivalent route is completed. |
| APEL.A (Recognition of Prior Learning) | Sunway University lists APEL.A as a recognition route for entry into this programme, indicated as APEL T-6. If you have relevant prior learning, you can apply through the APEL.A route as published by the university. |
| Other equivalent qualifications (case-by-case) | For international applicants with qualifications not specifically listed, Sunway University states that they will be considered on a case-to-case basis under the “Other Qualifications” entry requirements. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Mass communication, strategic communication, digital media, journalism/content creation | Direct match | The programme structure includes modules such as Communication Theory and Practice, Social Media Practice and Influence, Integrated Marketing Communication, and Digital Analytics and Visualisation. |
Language requirements
For this Sunway University degree, international applicants can meet the English language requirement using one of the listed acceptable qualifications or exemptions. If you do not have an English credit at the SPM level or its equivalent, you may be admitted with a pass and must complete the Intensive English Programme (IEP) before the beginning of your studies.
IELTS Academic
MOI (Medium of Instruction)
💶 Fees & Funding
Proof of financial resources
Important dates
Application window
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| Application portal opens | N/A | N/A | N/A |
| Application deadline (final submit) | N/A | N/A | N/A |
| Application deadline (EU students) | N/A | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A | N/A |
| Recommended apply-by | N/A | N/A | N/A |
| Semester begins | N/A | N/A | N/A |
Pre-application & reviews
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| VPD request - recommended | N/A | N/A | N/A |
| VPD result expected | N/A | N/A | N/A |
| APS - recommended | N/A | N/A | N/A |
| Start eligibility check | N/A | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| Application submission deadline | N/A | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A | N/A |
| Language certificate deadline | N/A | N/A | N/A |
| Official transcripts deadline | N/A | N/A | N/A |
| Certified translations deadline | N/A | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A | N/A |
| Missing documents (if requested) | N/A | N/A | N/A |
📝 How to Apply
Submit your international application
Apply during the published intake window shown for this programme (January, April, September). Complete the university’s application form and provide the required academic documents and English-language evidence (or the stated route involving the Intensive English Programme if applicable). Ensure your chosen entry qualification route matches the international/foreign qualifications listed by Sunway for this degree.
Complete any required reviews for your entry route
If your qualification is not one of the explicitly listed international routes, follow the university guidance for case-by-case consideration under “Other Qualifications.” If you are applying through APEL.A, submit the information required by the APEL.A recognition route as referenced by the programme entry requirements.
Prepare for visa processing after admission
Once you receive the admissions outcome, follow the next steps provided by Sunway University for international students. Use your admission confirmation and document set to support your student pass/visa processing timeline in line with Malaysia’s requirements. Plan your English programme (IEP) responsibilities early if you were admitted via the IEP pathway due to an English credit condition.