Bachelor of Arts (Honours) in Digital Business
Sunway University · Selangor, Malaysia
QS World University Ranking: #354
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Digital Business is a technology-focused business degree designed to prepare you for the digital economy, where organizations increasingly rely on digital platforms, data, artificial intelligence, e-commerce, cybersecurity, business intelligence, and technology-enabled innovation.
You study the business foundations alongside applied digital skills through a structured programme that includes courses such as Digital Business, AI Foundation and Application, and Business Intelligence Applications, with further general studies components for international students.
🎯 Course & Curriculum
Course structure
- Business Law
- Digital Business
- Fundamentals of Accounting
- Fundamentals of Business Finance
- Fundamentals of Economics
- Principles of Business Analytics
- Principles of Management
- Principles of Marketing
- Business Intelligence Applications
- Essentials of Employability
- Human Resource Management
- Operations Management
- Organisational Behaviour and Cultural Management
- Project Management
- Stream (choose 1 in Year 2 and 1 in Year 3)
- Business Ethics and Sustainability
- Leadership in the Age of Complexity
- Managing Change
- Quality Management
- Sustainable Business
- Strategic Management
- Technology Management
- Internship / Business Consultancy Project / Launching Your Future Startup
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | Programme Structure - Subjects | AI Foundation and Application | null | null |
| Business Law | null | |||
| Digital Business | null | |||
| Fundamentals of Accounting | null | |||
| Fundamentals of Business Finance | null | |||
| Fundamentals of Economics | null | |||
| Principles of Business Analytics | null | |||
| Principles of Entrepreneurship | null | |||
| Principles of Management | null | |||
| Year 2 | Programme Structure - Subjects | Business Intelligence Applications | null | null |
| Essentials of Employability | null | |||
| Human Resource Management | null | |||
| Operations Management | null | |||
| Organisational Behaviour and Cultural Management | null | |||
| Project Management | null | |||
| Total | null | |||
Career outcomes
- You build job-ready digital business foundations through modules like Digital Business and Business Intelligence Applications that support roles in analytics and business systems.
- You gain employability-focused preparation through Essentials of Employability, helping you translate your learning into interview-ready professional skills.
- You develop applied consulting and innovation capability via Project Management and internship or business consultancy project work, positioning you for entry roles in consulting and digital operations.
- You strengthen leadership and change-management capability with modules such as Leadership in the Age of Complexity and Managing Change, supporting career growth toward team leadership.
- You build business decision and performance skills through Principles of Business Analytics, Sustainable Business, and Strategic Management, helping you qualify for planning and strategy-oriented roles.
Employability rate
For graduates of digital business and business analytics oriented degrees in Malaysia, an estimated employability rate is about 78% with an estimated unemployment rate of about 22%, reflecting strong demand for job-ready talent in digital and analytics roles but continued competition for entry positions.
Together, these figures point to a comparatively stable outlook when you build practical portfolio experience through projects and internship or consultancy work included in the curriculum.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualifications (pre-university) or diploma/foundation | International applicants are considered on the listed entry qualifications for undergraduate study, including STPM, A-Level, Australian Matriculation, Canadian Matriculation, Monash University Foundation Year, Sunway Foundation in Arts, Sunway Foundation in Science Technology, Unified Examination Certificate, International Baccalaureate, Sunway Diploma Studies, and APEL.A recognition of prior learning. |
| Specific requirement (subject requirement) and case-by-case qualifications | The programme specifies a mathematics requirement: pass in Mathematics at SPM or its equivalent. The university also states that any other equivalent qualifications may be considered on a case-to-case basis. |
Language requirements
Sunway University teaches and assesses this Bachelor of Arts (Honours) programme in English. International applicants must provide an acceptable English language qualification, or meet the programme’s listed English language options for applicants educated outside Malaysia.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Enrolment Fee | MYR 700 / one time | RM 700 enrolment fee (non-refundable, non-transferable) stated in Sunway University admissions guidance for international students. |
| Student Pass / Visa processing fee | MYR 2400 / one time | RM 2,400 student pass/visa processing fee is stated as payable to EMGS for international students. |
Proof of financial resources
Important dates
Application window
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your application documents
Review the programme’s entry requirements and ensure your previous studies match the listed international entry pathways. Collect your academic documents and English language evidence in the format required by the university application process. If any part of your qualification is different from the listed options, confirm eligibility during the application review step before you submit.
Apply through Sunway University’s application process
Submit your application using the university’s official application process within the published intake window. Complete the required fields and attach your documents as part of the online application. Ensure you submit before the intake deadline so your application can be processed in time.
Respond to admissions and visa processing timelines
After applying, monitor communications from the university regarding your admission outcome and any follow-up requirements. For international students, Sunway’s process involves Education Malaysia Global Services (EMGS) for student pass/visa processing, so planning time is important. Apply early to avoid delays related to student pass processing timelines.