Bachelor of Arts (Honours) in Advertising and Branding
Sunway University · Bandar Sunway, Malaysia
QS World University Ranking: #354
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Advertising and Branding aims to develop creative thinkers with skills to investigate, analyse, conceptualise and present visual information and creative ideas. The programme is designed for students who want to become advertising experts within the advertising industry.
The programme combines advertising, communication, design, contextual studies and professional studies, with technologies and processes. On successful completion, graduates are awarded degrees from both Sunway University and Lancaster University.
🎯 Course & Curriculum
Course structure
- Principles of Advertising
- Principles of Mass Communication
- Conceptual Art Direction
- Designing with Type
- Digital Photography
- Graphic Communication
- Integrated Marketing Communication
- Global Branding and Identity
- Creative Copywriting
- Strategic Advertising Campaign
- Law & Ethics in Communication
- Corporate Identity Design
- Discipline Electives (choose 2)
- Research Methodology in Advertising
- Advertising Design & Production
- Media Planning
- Research Project in Advertising
- Industrial Training
- Final Year Project
- Discipline Electives (as listed in the programme structure)
Career outcomes
- You graduate with advertising and branding career pathways such as account executive/manager, account planner, brand strategist, and copywriter—roles that match the programme’s core focus on campaign strategy and creative communication.
- Your learning includes strategic advertising campaign work plus global branding and identity modules, helping you build practical portfolio-ready skills for brand roles in communications and creative industries.
- You strengthen industry readiness through Industrial Training and project work such as the Research Project in Advertising and Final Year Project, so you can translate your study into real workplace outputs.
- You can position yourself for digital-first roles including social media strategist and digital content creator, supported by programme modules like Digital Media Literacy and Social Media Strategy and Content Creation.
- The programme’s mix of creative development and communication theory supports progression into higher-responsibility roles such as creative art director and project manager as you gain experience.
- If you prefer client-facing careers, the advertising and branding outcomes listed for the programme align with planner, strategist, and account roles where communication and insight are central to performance.
Employability rate
For advertising and branding graduates in Malaysia, an estimated employability rate is around 82% and an estimated unemployment rate is about 18%, reflecting competition for entry-level roles but steady demand for communication and marketing talent.
Together, this suggests a generally stable outlook when you build a strong portfolio through campaigns and industrial training included in the degree structure.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification / pre-university | International applicants can be admitted using recognised pre-university qualifications such as A-Level, Australian Matriculation, Canadian Matriculation, Sunway Foundation in Arts, Unified Examination Certificate, or International Baccalaureate, where the page lists the required minimum points/percentages. |
| Other recognised qualifications | Sunway University also lists entry options for international applicants such as Sunway Diploma in Related Field (with required CGPA/CAVG) and APEL.A (Recognition of Prior Learning), and notes that other qualifications are considered on a case-by-case basis. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Journalism & Media | Direct match | Plain text if published on official page |
Language requirements
International applicants must meet the official English language requirement for this programme. Sunway University lists several acceptable options; choose the one that matches your qualification, and submit the official score/document as required.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Estimated annual course fee (international students) | MYR 38800 / per year | Sunway University estimates the annual course fee for international students for Year 2026 as RM38,800. International students must pay their fees in RM equivalent. |
Proof of financial resources
International applicants should be able to fund tuition fees for the programme and their living costs during study in Malaysia. If you are applying for a student pass, you may also need to show proof of funds as part of the pass/immigration process.
- University-published estimate of annual course fee for international students (paid in RM equivalent).
- Any additional proof of funds required by Malaysia student pass/immigration requirements, if applicable.
Important dates
Application window
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | September 01, 2025 | December 01, 2025 |
| Application deadline (final submit) | September 30, 2025 | January 30, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | September 15, 2025 | January 15, 2026 |
| Semester begins | February 01, 2026 | April 04, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | September 30, 2025 | January 30, 2026 |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Review eligibility for international applicants
Check the programme entry requirements for international applicants and make sure your school-leaving or pre-university qualification matches the listed minimums. Confirm that you have acceptable English language evidence for this programme. If you are missing any requirement (for example, English at the listed level), plan early because an intensive English pathway may be required before the start of study.
Prepare your documents
Collect your academic certificates and transcripts that support your qualification. Ensure your passport is valid for the period of study. Prepare your English language score report or approved equivalent documentation before you start the online application.
Apply during the published intake window
Submit your application for the intake you plan to start (Sunway University lists intakes for this programme). Use the university’s official admissions process and ensure you complete all required fields. Aim to submit early so you can resolve any document or eligibility checks without missing the published deadline.