Bachelor in Digital Communication (Advertising) with Honors
Sunway College Johor Bahru · Sunway City, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor’s in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations.
Through structured teaching and learning, students learn how to influence audience behaviour using digital marketing techniques and tools such as social media strategy, search engine optimisation, search engine marketing and digital analytics.
🎯 Course & Curriculum
Course structure
- Build core communication skills through Introduction to Human Communication, Film Appreciation, and Public Speaking.
- Gain foundational knowledge in advertising and marketing with Principles of Advertising plus introductory business and elective options.
- Develop supporting academic foundations through Introduction to Psychology, Survey of World Religion, and Principles of Sociology.
- Strengthen everyday study and media capability with English 1 and Computer Application and IT.
- Learn communication foundations including Communication Theory, Media and Society, and Intercultural Communication.
- Develop a research mindset with Communication Research Methods.
- Connect communication with business performance using Organisational Behaviour and Basic Mathematics.
- Continue language development with English 2 and complete Elective 3 and Elective 4.
- Study marketing and advertising at an applied level with Marketing and Business Performance, Advertising and Beyond, and Essentials of Global Marketing.
- Focus on advertising and marketing communication with Essentials of Advertising and Marketing Communication.
- Explore media ethics and inclusion with Media Ethics and Diversity, and audience-focused learning through The Digital Audience.
- Build digital media skills with Digital Media Literacy I and complete Elective 5 and Elective 6.
- Prepare for professional practice through Business and Professional Ethics and Search Engine and Research Strategy.
- Develop creative and platform skills with Visual Communication, Digital Media Literacy II, and Digital Media and Freedom of Expression.
- Apply advertising and analytics with Social Media Campaign and Digital Audience Analysis.
- Complete an Internship in the final year.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | Year 1 (core + electives) | Introduction to Human Communication | ||
| Film Appreciation | ||||
| Public Speaking | ||||
| Introduction to Psychology | ||||
| Survey of World Religion | ||||
| Principles of Sociology | ||||
| Principles of Advertising | ||||
| English 1 | ||||
| Computer Application and IT | ||||
| Elective 1 | ||||
| Elective 2 | ||||
| Year 2 | Year 2 (core + electives) | Organisational Behaviour | ||
| Basic Mathematics | ||||
| Intercultural Communication | ||||
| Communication Theory | ||||
| Media and Society | ||||
| Communication Research Methods | ||||
| English 2 | ||||
| Elective 3 | ||||
| Elective 4 | ||||
| Year 3 | Year 3 (core + electives) | Marketing and Business Performance | ||
| Advertising and Beyond | ||||
| Essentials of Global Marketing | ||||
| Essentials of Advertising and Marketing Communication | ||||
| Media Ethics and Diversity | ||||
| The Digital Audience | ||||
| Digital Media Literacy I | ||||
| Elective 5 | ||||
| Elective 6 | ||||
| Year 4 | Year 4 (core + internship) | Business and Professional Ethics | ||
| Visual Communication | ||||
| Digital Media Literacy II | ||||
| Digital Media and Freedom of Expression | ||||
| Search Engine and Research Strategy | ||||
| Social Media Campaign | ||||
| Digital Audience Analysis | ||||
| Internship | ||||
| Total | 123 credit hours | |||
Career outcomes
- You graduate with practical knowledge of how to influence audience behaviour using digital marketing techniques and tools such as social media strategy, search engine optimisation, search engine marketing, and digital analytics.
- The curriculum is directly aligned to in-demand marketing and communications roles like brand manager, product marketing, public relations manager, marketing executive, marketing relations manager, and advertising manager.
- You develop strong campaign and audience capabilities through modules such as Social Media Campaign and Digital Audience Analysis, helping you move confidently into digital advertising and marketing roles.
- Your research and theory foundation (for example, Communication Research Methods and Communication Theory) supports roles that require planning, measurement, and evidence-based marketing decisions.
- You gain real industry exposure through an Internship, which helps you translate classroom learning into workplace-ready skills for advertising and marketing environments.
Employability rate
For graduates of digital communication and advertising in Malaysia, an estimated employability rate is around 78% with an estimated unemployment rate of about 22%, reflecting continued hiring needs for marketing, communications, and digital media roles.
Overall, this indicates a reasonably stable outlook when you build portfolio-style campaign and analytics skills during your degree.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| International entry qualifications (equivalency) | International applicants are assessed based on completion of one of the listed entry qualification pathways accepted by Sunway University for undergraduate admission. The programme page states options including ADTP (minimum CGPA 2.00), STPM (Average Grade C or CGPA 2.00 with minimum 2 principals), A-Level (minimum 8 points with at least 2 subjects at Grade D), Australian Matriculation (minimum ATAR 50%), Canadian Matriculation (minimum 50%), Monash University Foundation Year (minimum 50%), Foundation Programme (minimum CGPA 2.00), Unified Examination Certificate (maximum 28 points from 5 subjects including English at Grade B), International Baccalaureate (minimum 24 points excluding bonus points), Diploma (minimum CGPA 2.00), and other equivalent qualifications on a case-to-case basis. |
| No standard qualification | If an applicant does not have a standard qualification, Sunway University states that they will consider the case on a case-to-case basis. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Digital communication, advertising, marketing and media studies background | Conditional match | Sunway’s programme page lists entry pathways through accepted pre-university/transfer qualifications; module/prerequisite matching from the applicant’s previous subjects is not specified on the programme page. |
Language requirements
For this Bachelor’s programme, international applicants must meet Sunway University’s published English Language Requirements for entry.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 30010 / per year | Estimated Annual Course Fee (Year 2026) for international students: RM30,010 (Malaysian Ringgit equivalent). |
Proof of financial resources
Sunway University requires international applicants to prepare evidence of financial resources as part of the international student application and initial payment process.
- Proof of funding/sponsorship details in the International Student Application Form (where applicable).
- Payment for the required fees as stated by Sunway University for international students before the Student Pass process begins.
Important dates
Application window
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| Application portal opens | September 30, 2025 | December 30, 2025 | May 15, 2025 |
| Application deadline (final submit) | September 30, 2025 | January 30, 2026 | May 15, 2026 |
| Application deadline (EU students) | N/A | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A | N/A |
| Recommended apply-by | N/A | N/A | N/A |
| Semester begins | February 01, 2026 | May 04, 2026 | September 28, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| VPD request - recommended | N/A | N/A | N/A |
| VPD result expected | N/A | N/A | N/A |
| APS - recommended | N/A | N/A | N/A |
| Start eligibility check | N/A | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | April - Summer intake | September - Winter intake |
|---|---|---|---|
| Application submission deadline | At least eight (8) weeks before the intake date(s) (international guidance requirement). | At least eight (8) weeks before the intake date(s) (international guidance requirement). | At least eight (8) weeks before the intake date(s) (international guidance requirement). |
| Document submission deadline (EU students) | N/A | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A | N/A |
| Language certificate deadline | N/A | N/A | N/A |
| Official transcripts deadline | N/A | N/A | N/A |
| Certified translations deadline | N/A | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A | N/A |
| Missing documents (if requested) | N/A | N/A | N/A |
📝 How to Apply
Step 1: Eligibility check and document readiness
International applicants should review the programme entry requirements and confirm they meet the stated qualification and English language requirements before submitting. Sunway’s international guidance asks applicants to read programme details, entry requirements, and commencement date, and to email the university first if they need confirmation. Plan ahead because Sunway states that application documents and initial payment are to be submitted to the International Office at least eight weeks before the intake date(s).
Step 2: Submit the international application with supporting documents
Applicants should fill out and submit the International Student Application Form with the required documents attached to avoid delays. Sunway’s international guidance lists required items such as the Health Declaration Form, passport photographs, a scan of the passport pages, and certified true copies of academic qualifications. The guidance also notes that incomplete applications cannot be processed and the International Office may request additional documents during evaluation.
Step 3: Pay required initial fees after eligibility confirmation
After eligibility is confirmed, applicants proceed with the required payments stated by Sunway for international students. Sunway’s International application guidance lists an Enrolment Fee and an EMGS Student Pass/visa processing fee paid to EMGS. Applicants should follow the payment instructions and pay within the process timeline because late documents can delay the Student Pass application.
Step 4: Receive offer letter and complete Student Pass steps
Successful applicants receive offer letters via email within 3 working days, according to Sunway’s international guidance. Applicants then accept the offer as detailed in the Letter of Offer and return the signed Acceptance of Offer to the International Office along with any outstanding documents listed in the incomplete record checklist. Sunway states that Student Pass approval processing time can take up to 6 to 8 weeks after submission of the signed acceptance and required documents and payments.