Master of Marketing
Sunway College Johor Bahru · Johor Bahru, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Master of Marketing programme at Sunway University will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. On successful completion, graduates are awarded a degree from Lancaster University, and you will also be awarded two certificates, making you a graduate of both Sunway University and Lancaster University.
🎯 Course & Curriculum
Course structure
- Introduction to Marketing Theory: Marketing Theory & Application, Consumer Behaviour, Global Marketing
- Marketing Communication and Services Marketing build the strategies used to connect with markets
- Seeing Marketing Theory in Practice: Marketing Research Methods and Strategic Marketing
- You start applying marketing concepts through research-led learning
- Research Project I develops your ability to design and conduct marketing research
- Research Project II continues your research work and analysis
- Electives: Digital Marketing, Marketing Analytics, or Business to Business Marketing
- You consolidate your learning by choosing one elective area
Curriculum
Master of Marketing (Sunway University) curriculum credit hours table extracted from the programme subject credit-point allocation for the online Master of Marketing. The programme comprises 40 credit points total.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Core subjects | Marketing Theory & Application | 4 | 24 |
| Consumer Behaviour | 4 | |||
| Global Marketing | 4 | |||
| Marketing Communication | 4 | |||
| Services Marketing | 4 | |||
| Marketing Research Methods | 4 | |||
| Semester 2 | Core subjects plus electives and research project I | Strategic Marketing | 4 | 20 |
| Research Project I | 4 | |||
| Electives (choose any one): Digital Marketing | 4 | |||
| Electives (choose any one): Marketing Analytics | 4 | |||
| Electives (choose any one): Business to Business Marketing | 4 | |||
| Total | Total programme credit points across core subjects, an elective (one selection), and Research Projects I & II | 40 credit points | ||
Career outcomes
- You graduate with specialist marketing knowledge and applied skills developed through core subjects like Strategic Marketing, Marketing Research Methods, and Marketing Communication.
- You gain job-ready capability for roles such as Marketing Director, Sales and Marketing Manager, Brand Manager, and Digital Marketing Manager by learning how firms connect with and shape markets.
- You build research and analytical strengths through Research Project I and Research Project II, helping you perform effectively in marketing strategy and market research jobs.
- Your elective choice (Digital Marketing, Marketing Analytics, or Business to Business Marketing) helps you target relevant career paths and strengthen your profile for hiring.
- The program supports leadership progression by developing an effective and reflective marketing practitioner mindset aligned with marketing-related career roles.
- You earn a dual award outcome: on successful completion, graduates are awarded degrees and certificates connected with both Sunway University and Lancaster University.
Employability rate
Marketing graduates typically have strong employability because demand for marketing professionals remains steady across industries that hire for brand, communications, digital, and market research roles.
Together, this supports a stable career outlook in Malaysia, especially for graduates who build portfolio-ready skills through research and applied marketing learning.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree (MQF Level 6) or equivalent | International applicants must have a Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50, as accepted by the HEP Senate. Applicants with a CGPA of 2.00 to below 2.50 may be accepted for related fields, subject to a rigorous internal assessment. Applicants with a Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 may be accepted with relevant working experience of at least 2 years (subject to rigorous internal assessment) or without relevant working experience (subject to passing pre-requisite courses). |
| Recognition of prior learning (APEL.A) and other equivalents | International applicants may be considered through an APEL.A Certificate (APEL T-7) for Recognition of Prior Learning if eligible. The programme also accepts other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Marketing, business, communications, or other related fields | Direct match | International applicants should hold a Bachelor’s degree (MQF Level 6) in a related field, as described in the programme entry requirements. |
| Non-related undergraduate degrees | Possible with assessment | Applicants with non-related degrees may be considered based on minimum CGPA and (where applicable) relevant working experience, or by completing pre-requisite courses as required. |
Language requirements
International applicants are required to meet the programme English language requirement for admission to the Master of Marketing.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Estimated total course fee | MYR 59140 / total program | Estimated Total Course Fee (Year 2026): RM59,140 for Malaysian students and a stated international fee paid in RM equivalent (USD shown as indicative only). |
Proof of financial resources
International applicants must be able to fund all tuition and living costs while studying in Malaysia. You should prepare bank documentation and other financial evidence that meet the Malaysia student pass requirements used for your application process.
- Financial capacity evidence as requested during the Malaysia student pass application process
- Proof that you can pay the published tuition and any non-tuition charges associated with enrolment
Important dates
Application window
| Milestone | January - Winter intake | March - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | January - Winter intake | March - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | March - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Check programme eligibility for your qualifications and intake
Review the Master of Marketing programme entry requirements, including CGPA and whether your degree is in a related or non-related field. Confirm the intake months listed for the programme, then prepare your documents before starting the eligibility check. If you have questions, use the programme contact or ask for a preview session as mentioned on the official programme page. Start early because the eligibility check requires document submission and a processing period.
Submit documents for eligibility check
Compile your documents for an eligibility check and submit them through the university’s Eligibility Check portal. The programme states that the outcome will be provided via email within 7 working days after submission. Have your Bachelor’s degree official transcript and completion certificate ready, and include a CV/Resume as required. If applicable, include your IELTS result and any diploma transcript/completion certificates.
Enrol after you pass eligibility check
Once you pass the eligibility check, you may proceed with enrolment using the university’s official online enrolment application step referenced on the programme page. Complete the required fields and follow the instructions for the online application. Ensure your documents are aligned with what was submitted during the eligibility check. If you need clarification, contact the programme administration team listed on the programme page.