Diploma in Marketing
Sunway College Johor Bahru · Johor Bahru, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Diploma in Marketing at Sunway College Johor Bahru provides students with a comprehensive understanding of marketing concepts, including how marketing involves examining every aspect of the business and analysing the customer’s experience at each stage of the business transaction.
The programme is designed to help graduates understand how effective marketing identifies and understands customers and communicates the benefits and unique selling points of products or services, supporting further study and career advancement.
🎯 Course & Curriculum
Course structure
- Build core marketing knowledge and fundamentals of marketing concepts used in real business situations.
- Develop communication and presentation skills alongside theoretical marketing learning.
- Study core business subjects that support effective marketing decision-making.
- Apply marketing concepts to customer experience and business transactions.
- Strengthen ideas about unique selling points and how marketers communicate product or service value.
- Continue developing practical marketing and business competence for career progression.
Curriculum
90 credit hours diploma programme with modules delivered over 6 semesters (approximately 2 years).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | 6 modules | Business Law | 5 | 30 |
| Introduction to Business | 5 | |||
| Principles of Economics | 5 | |||
| Principles of Management | 5 | |||
| Business English 1 | 5 | |||
| Consumer Behaviour | 5 | |||
| Semester 2 | 6 modules | Human Resource Management | 5 | 30 |
| Organisational Behaviour | 5 | |||
| Business Statistics | 5 | |||
| Financial and Cost Accounting | 5 | |||
| Business English 2 | 5 | |||
| Marketing Communications | 5 | |||
| Semester 3 | 6 modules | Financial Management | 5 | 30 |
| Principles of Marketing | 5 | |||
| Fundamentals of Marketing Research | 5 | |||
| Digital Marketing | 5 | |||
| Computer Applications | 5 | |||
| Business Communications | 5 | |||
| Total | All modules across the programme duration | 90 credit hours | ||
Career outcomes
- You gain practical marketing concepts that help you understand customers and translate business ideas into clear marketing communication.
- You develop job-ready communication and presentation skills that are essential for marketing support roles in retail, services, and SMEs.
- You build a business foundation alongside marketing, supporting roles that combine marketing activities with general business coordination and analysis.
- You can use the diploma as a credible starting point for further studies and progression into higher-level marketing pathways.
Employability rate
Marketing and advertising graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting steady hiring for entry-level marketing and related business roles.
Together, these figures point to a reasonable but competitive job outlook in Malaysia for graduates with relevant practical marketing skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (foreign equivalent) | International applicants must meet the programme entry requirement using their foreign school-leaving qualification equivalent to SPM, with at least credit in 3 subjects, and a pass in English. |
| Relevant Level 3 qualification (foreign equivalent) | International applicants with a relevant SKM Level 3 qualification (or equivalent) are considered, subject to meeting the programme’s requirement for the related field. |
| Certificate (Level 3, MQF equivalent) | International applicants holding a Certificate (Level 3, MQF) or an equivalent qualification in a related field may be considered with at least CGPA of 2.00, as stated in the programme entry requirements. |
| STPM (or equivalent) with English | International applicants with STPM (or an equivalent) must have at least Grade C (GP 2.0) in any subject, with English at SPM level equivalence, as listed in the programme entry requirements. |
| Other equivalent qualifications | International applicants may also apply using other qualifications recognised by the Malaysian Government that are deemed equivalent for admission purposes. |
Language requirements
International applicants must submit an English language competency result at the required level (for example IELTS, TOEFL, or MUET, as applicable to the programme).
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | Not published |
Proof of financial resources
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | April 01, 2026 |
| Application deadline (final submit) | July 15, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | July 01, 2026 |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | July 15, 2026 |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | July 15, 2026 |
| Official transcripts deadline | July 15, 2026 |
| Certified translations deadline | July 15, 2026 |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Prepare your documents and eligibility
Review the Diploma in Marketing entry requirements and ensure your foreign qualifications are equivalent to the programme’s stated entry pathways for international applicants. Gather your application form, passport copy, academic transcripts/examination results, and your school leaving or graduation certificate. Include your English language competency result at the required level. Complete your documents before you start the online application so you can upload everything in one submission.
Submit the international student application
Submit your application through the international student process and provide the required documents to Sunway College Johor Bahru. Ensure your application is complete, because Sunway issues a Letter of Acceptance only after receiving the complete set of documents and required fees. If you need hostel accommodation, include the residence application form as part of your submission. Keep your document formats ready for upload and follow any specified requirements provided by the admissions office.
Receive your Letter of Acceptance and Student Pass processing
After your complete documents and required fees are received, Sunway College Johor Bahru issues a Letter of Acceptance if you meet the academic entry requirements. Sunway then submits your application and documents to Education Malaysia Global Services for Student Pass approval and processing. Make sure you monitor communications from the admissions office so you can respond quickly if any additional information is requested. Do not travel to Malaysia until you have the required approvals and instructions.