Diploma in Marketing
Southern University College · Skudai, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Diploma in Marketing programme at Southern University College is designed to provide students with a comprehensive understanding of the principles and practices of marketing. The curriculum includes topics such as fundamentals of marketing, consumer behaviour, e-commerce, international marketing, marketing communications, sales management, and marketing management.
On completion, graduates are prepared to pursue marketing, advertising, sales, and related opportunities, or to continue their education at an advanced level. The programme also includes an English competency requirement for international students.
🎯 Course & Curriculum
Course structure
- Build core marketing fundamentals through Fundamentals of Marketing and Consumer Behaviour.
- Develop communication and business basics with Business Communication, Business Finance, and Business Law.
- Start practical readiness with E-Commerce and Computer Applications.
- Develop core marketing strategy and go-to-market skills through Marketing Management and International Marketing.
- Strengthen campaign and messaging capability with Marketing Communication.
- Advance sales capability with Sales Management.
- Improve business research and decision-making using Business Research Methods, Statistics, and Quantitative Methods.
- Support learning with Information Technology, Management and Cost Accounting, and Microeconomics.
- Choose elective support to match your interests, including Basic Chinese / Chinese and two electives from the Open elective list.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Core and compulsory business foundation | Business Communication | ||
| Business Finance | ||||
| Business Law | ||||
| Business Research Methods | ||||
| Computer Applications | ||||
| Semester 2 | Core and compulsory business foundation | E-Commerce | ||
| Entrepreneurship | ||||
| Financial Accounting I | ||||
| Financial Accounting II | ||||
| Fundamentals of Management | ||||
| Semester 3 | Diploma core marketing and related business courses | Consumer Behaviour | ||
| Fundamentals of Marketing | ||||
| International Marketing | ||||
| Marketing Communication | ||||
| Marketing Management | ||||
| Semester 4 | Diploma core marketing and elective courses | Sales Management | ||
| Basic Chinese / Chinese | ||||
| Select any two open electives | ||||
| MPU / Communicative English and related compulsory components (as listed in programme handbook) | General and business skills components | Communicative English | ||
| Microeconomics | ||||
| Macroeconomics | ||||
| Organisational Behaviour | ||||
| Quantitative Methods | ||||
| Statistics | ||||
| Information Technology | ||||
| Management and Cost Accounting | ||||
| Total | 93 credit hours | |||
Career outcomes
- You graduate with job-relevant marketing capability covering marketing foundations, consumer behaviour, and international marketing, helping you qualify for roles in marketing and related service sectors.
- You develop campaign and customer-facing strengths through Marketing Communication and Sales Management, supporting progression toward promotion and event management, marketing executives, and sales-linked positions.
- You gain practical readiness across e-commerce and business tooling with E-Commerce and Computer Applications, which helps you compete for modern marketing and advertising support roles.
- The programme also prepares you for promotion-related and client-facing careers such as advertising account executive, public relations officer, and marketing researcher roles.
- You can use this diploma as a strong foundation to continue your marketing studies at an advanced level, supporting long-term career progression beyond entry roles.
Employability rate
Employability statistics for Malaysia-specific Diploma in Marketing graduates are not published on the official programme page, so an exact verified percentage cannot be stated from official sources.
Overall, the programme’s alignment to marketing, advertising, sales, and marketing research career prospects indicates a stable pathway into entry marketing and related roles in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / school-leaving certificate | For international applicants, the university lists several accepted school-leaving entry routes (SPM/O-Level with a minimum of 3 credit subjects; UEC with a minimum of grade B in 3 subjects; and other equivalent qualifications recognised by the Malaysian Government). If you apply with a certificate in a related field (Level 3, MQF), the minimum CGPA stated is 2.00. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match |
Language requirements
The Diploma in Marketing requires international applicants to meet an English competency requirement. The university accepts IELTS or MUET as listed below, or an approved equivalent based on the international student requirement.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 40800 / total program | Tuition & Misc Fees for Diploma in Marketing shown as 40,800 RM. (Application-related and other charges are listed separately in the same fee PDF.) |
| Application fee | MYR 500 / one time | Application fee listed as 500 RM for international students. |
| Other charges (total) | MYR 7500 / total program | Other charges listed as 7,500 RM for the Diploma in Marketing (part of the total shown for international students). |
Proof of financial resources
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Confirm your entry eligibility
Check that your foreign school-leaving certificate or related certificate qualification meets the international entry requirements published by Southern University College for the Diploma in Marketing. Review the English competency requirement for international students before you prepare your language documents.
Prepare your application documents
Collect your academic certificates and transcripts that support your international qualification route. Ensure you also have the required English competency evidence (IELTS or the accepted MUET/approved equivalent as stated by the university).
Submit your application through the university process
Complete the university’s application process for international students during the published intake window. Upload the required documents in the requested format and keep copies for your records before submission.