Bachelor of Communication (Honours) (Mass Communication)
Southern University College · Johor Bahru, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Bachelor of Communication (Honours) (Mass Communication) at Southern University College is a 3-year programme designed by the Department of Journalism and Communication Studies to build students’ knowledge and skills for careers in mass communication and media.
The programme covers journalism, advertising, public relations, media management, research methods in communication, and multiple media production and communication topics, along with industrial training and dissertation components.
🎯 Course & Curriculum
Course structure
- Build core communication and mass media knowledge for understanding audiences, messages, and media systems.
- Start foundational study in communication research methods and mass communication theory concepts.
- Develop baseline skills for producing and analysing communication content.
- Advance practical and theoretical learning across key areas of mass communication and media production.
- Develop communication planning and content development skills used in real media workflows.
- Strengthen research, writing, and communication analysis for industry-style projects.
- Complete industrial training to gain workplace exposure and professional communication practice.
- Consolidate honours-level learning through final assessment activities aligned to the programme.
- Apply programme knowledge to communication outputs and professional practice expectations.
Curriculum
120 credit hours total programme (Credit hours programme structure).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory and core modules | Introduction to Journalism | 3 | 18 |
| Communication and Cultural Studies | 3 | |||
| Introduction to Advertising | 3 | |||
| Fundamental of Mass Communication | 3 | |||
| Communication Laws in Malaysia | 3 | |||
| International Communication | 3 | |||
| Semester 2 | Compulsory and core modules | Media Management | 3 | 18 |
| Media Economics | 3 | |||
| Leadership Communication | 3 | |||
| Online Publication | 3 | |||
| Principles of Public Relations | 3 | |||
| Reporting and Writing for the Media | 3 | |||
| Semester 3 | Compulsory and core modules | TV Studies | 3 | 18 |
| Research Methods in Communication | 3 | |||
| Mass Communication Theories | 3 | |||
| Introduction to Photography | 3 | |||
| Media, Culture and Communication Theory | 3 | |||
| Introduction to Media Literacy | 3 | |||
| Semester 4 | Electives and compulsory requirements | Elective (Open) | 6 | 18 |
| Elective (Core) | 6 | |||
| Online Publication | 3 | |||
| Media Practicum | 3 | |||
| Semester 5 | Industrial training and MPU | Media Practicum | 6 | 18 |
| MPU Courses | 6 | |||
| Elective (Open) | 6 | |||
| Semester 6 | Final compulsory modules and industrial training completion | Industrial Training | 6 | 18 |
| Elective (Core) | 6 | |||
| Leadership Communication | 3 | |||
| Mass Communication Theories | 3 | |||
| Total | Total programme modules including compulsory core modules, elective modules, MPU courses, industrial training and practicum | 120 credit hours | ||
Career outcomes
- You gain job-ready mass communication foundations and practical production skills that support careers in media and communications.
- You build experience through the programme’s industrial training component, helping you understand workplace expectations before graduation.
- You graduate with a Bachelor of Communication (Honours) (Mass Communication) credential recognised through Malaysia’s qualification framework for full-time study.
- You strengthen research and communication analysis skills that support roles in media planning, content development, and communication strategy.
- You develop portfolio-ready communication outputs that help you demonstrate capability to employers in the media sector.
Employability rate
International mass communication and media communication graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, depending on portfolio quality and internship/work placement experience.
Overall, these figures suggest a steady outlook for roles in communications and media where practical experience and communication skills are consistently valued.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| English competency (international applicants) | International applicants must meet the programme’s English Competency Requirement for international students, which is stated as IELTS 5.0 or its equivalent. |
| Recognised foreign qualifications | International entry is considered through the programme’s stated qualification routes for applicants educated outside Malaysia, including other recognised equivalent qualifications recognized by the Malaysian Government and English credit equivalence where relevant. |
Language requirements
International applicants must meet the English Competency Requirement for this programme. The programme specifies an IELTS minimum score (or an approved equivalent).
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 43000 / total program | 2022 International Student Programme Fees list shows Tuition & Micls.Fees 43,000 for this programme for 36 months (and tuition fee is subject to change each semester based on credit hours selected by student). |
| Other charges | MYR 7500 / total program | 2022 International Student Programme Fees list shows Other Charges 7,500 for this programme (includes items under Part (a) and Part (b), and the PDF notes that visa processing fee is included in the student pass-related items). |
| Application fee | MYR 500 / one time | 2022 International Student Programme Fees list shows Application Fee 500. |
Proof of financial resources
International students applying for a Malaysia student pass are typically required to show that they can fund tuition and living costs for the duration of study. Prepare documentation that demonstrates your financial capacity as requested during the student pass process.
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your entry qualification documents (international)
Confirm that you meet the programme’s entry qualification requirements for international applicants and that your English competency evidence matches the stated requirement. If your previous documents are not in English, ensure you follow the university’s document language requirements during submission. Keep copies of your certificate(s), transcript(s), and English proof ready for upload.
Submit your application online
Complete the university’s online application for the Bachelor of Communication (Honours) (Mass Communication) within the published intake window. Upload the required documents and ensure the programme name and qualification level are selected correctly. Review all details before submitting and keep a copy of your submission confirmation for your records.
Respond to admissions document checks
After you submit, the university may review your documents and request clarifications if anything is unclear. Check your email regularly for any correspondence from admissions or the international student office. If additional documents are requested, provide them promptly to avoid delays.