Bachelor of Business Administration (Honours) in Tourism Management
Southern University College · Skudai, Johor, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Business Administration (Honours) in Tourism Management programme is designed to equip students with necessary theoretical and practical knowledge in the field of Business Administration specialising in Tourism Management. Graduates can gain meaningful employment at a supervisory or management level in the industry or continue their studies at a post-graduate level in a related field.
Through tourism-focused business learning, you develop skills relevant to roles in travel and hospitality, including travel agencies and tour operations, hotel and related hospitality industries, and supervisory or executive positions connected to tourism and hospitality organisations.
🎯 Course & Curriculum
Course structure
- Builds foundational knowledge in business administration concepts alongside introductory tourism management subjects.
- Develops core analytical and communication skills used throughout the BBA (Honours) pathway in tourism.
- Introduces structured learning in service, hospitality, and tourism-related management topics.
- Advances tourism management-specific modules with a stronger focus on industry practice and applied management.
- Strengthens planning, evaluation, and decision-making skills for tourism and hospitality contexts.
- Integrates business administration learning with tourism operations and management themes.
- Focuses on applying program knowledge through culminating assessments aligned to tourism management outcomes.
- Supports students to consolidate business and tourism knowledge for career readiness.
- Emphasizes practical understanding of how tourism management skills translate into real workplace settings.
Curriculum
Credit hours structure for Bachelor of Business Administration (Honours) in Tourism Management (Total credits: 121 credit hours).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory and MPU modules | Business Communication | 6 | 30 |
| Business Law | 3 | |||
| Business Research Methods | 6 | |||
| Business Statistics I | 6 | |||
| Introduction to Psychology | 3 | |||
| Macroeconomics | 3 | |||
| Academic English | 2 | |||
| Semester 2 | Compulsory and MPU modules | Business Statistics II | 6 | 30 |
| Cost & Management Accounting | 6 | |||
| Information Technology & Business Application | 3 | |||
| Microeconomics | 3 | |||
| Organisational Behaviour | 3 | |||
| Principles of Management | 3 | |||
| Principles of Marketing | 6 | |||
| Semester 3 | Discipline core, compulsory and MPU modules | Domestic & International Tour Planning and Operations | 6 | 36 |
| Introduction to Tourism and Hospitality Industry | 3 | |||
| Eco-Tourism | 3 | |||
| Tourism Destination Management | 6 | |||
| Strategic Management | 6 | |||
| International Business Management | 3 | |||
| Introduction to Financial Accounting | 6 | |||
| Semester 4 | Discipline core and elective modules | Events Management | 3 | 34 |
| E-Tourism Services | 3 | |||
| Food Tourism | 3 | |||
| Rural, Culture and Agro Tourism | 3 | |||
| Tourism Policy Studies | 3 | |||
| Transportation and Geography in Tourism Industry | 3 | |||
| Travel Industry Operations | 6 | |||
| Basic Chinese / Introduction to Chinese Culture | 2 | |||
| Select any three elective (open) | 6 | |||
| Semester 5 | Industrial Training | Industrial Training | 8 | 8 |
| Semester 6 | Discipline core and elective modules | Tourism Entrepreneurship | 3 | 21 |
| Performance Management | 3 | |||
| International Marketing | 3 | |||
| Production and Operations Management | 3 | |||
| Public Relations | 3 | |||
| Public Speaking | 3 | |||
| Risk and Value Management in Property | 3 | |||
| Total | Compulsory core modules, discipline core/specialisation modules, elective modules, and Industrial Training | 121 credit hours | ||
Career outcomes
- You graduate with a Bachelor of Business Administration (Honours) degree focused on tourism management, positioning you for roles in tourism and hospitality service businesses.
- You gain business administration fundamentals combined with tourism-specific management knowledge, helping you qualify for entry roles that require both commercial thinking and service understanding.
- The honours pathway helps you build stronger applied skills and more advanced learning focus, supporting progression toward supervisory responsibility in tourism operations.
- You develop skills relevant to tourism planning, service operations, and management decision-making that employers commonly look for in customer-facing and operations roles.
- You can apply your business-and-tourism background toward career paths in travel and tourism organisations, hospitality groups, and tourism-related agencies.
Employability rate
Employability for graduates entering tourism and hospitality management in Malaysia is typically around 78%, with an unemployment rate of about 22%, reflecting ongoing recruitment needs across service and visitor economy sectors.
Together, these figures suggest a generally stable outlook for roles linked to tourism operations, service management, and business support where practical business skills matter.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification for bachelor entry | International applicants must meet one of the listed international admission routes (such as UEC, STPM, A-Level, Foundation/Matriculation, Diploma/Advanced Diploma, or other qualifications recognised by the Malaysian government). The programme entry section also includes an English and Mathematics pass requirement for these routes where specified. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Tourism, hospitality, and business subjects | Direct match | International applicants with prior study in business, tourism, hospitality, or related fields typically align with the programme’s tourism management and business administration modules as listed in the curriculum overview. |
Language requirements
International applicants must demonstrate English language proficiency as stated for this programme. The programme teaching language is English.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 53500 / total program | Southern University College 2026 Programme Fees for International Students (Tuition & Misc Fees) for BBA (Honours) in Tourism Management: 53,500 MYR. Other charges listed separately are 7,500 MYR total for visa processing, development, students' union, administrative fee and deposit categories. |
| Application fee | MYR 500 / one time | Other Charges in the Southern University College international student fee schedule: Application Fee 500 MYR. |
Proof of financial resources
International applicants must prepare proof of sufficient funds to cover tuition and living costs for the study period and for the student pass process. Southern University College also requires international students to complete the payment steps after visa approval.
- Proof of funds to cover programme-related costs and student pass processing as required for international students applying for a Malaysia student pass
- Payment step after visa approval letter, including RM 3,500 (Part B) and first year tuition fee to Southern UC
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
📝 How to Apply
Prepare your documents and confirm eligibility
Review the programme entry requirements and confirm your school-leaving qualification route is accepted for international applicants. Ensure you have the required English language proof for this programme and collect your academic transcripts and certificates. If anything in your qualification is unclear, prepare your documents early so you can respond quickly to any follow-up requests from the International Student Office.
Apply through the university’s international student process
Submit your application through the university’s international student application process during the admission window. Upload the required academic documents and English language proof in the requested format, and make sure your personal details match your passport. Keep copies of everything you submit for later student pass processing.
Complete payment after visa approval steps
After you receive visa approval documentation, follow the university’s payment instructions for international students. Southern University College states that once the visa approval letter is approved, you are required to make the payment of RM 3,500 (Part B) and the first year’s tuition fee to the university. Complete these steps on time to proceed with the student pass-related process.