Bachelor of Business Administration (Honours) in Marketing
Southern University College · Johor Bahru, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
A Bachelor of Business Administration (Honours) in Marketing provides students with a comprehensive understanding of the dynamic field of marketing, including advertising and promotions, e-marketing, green marketing, international marketing, marketing research and related courses.
Students gain both theoretical knowledge and practical skills to analyze market trends, develop targeted marketing activities, and support business growth. Graduates are prepared for career opportunities in marketing, advertising, sales, and related industries, and may also continue to advanced business studies.
🎯 Course & Curriculum
Course structure
- Develop business communication, ethics, and law foundations through Business Communication, Business Ethics, and Business Law
- Build quantitative decision-making skills using Business Statistics I and Business Statistics II
- Strengthen core business finance and accounting understanding with Introduction to Financial Accounting and Cost & Management Accounting
- Focus on marketing knowledge areas including Principles of Marketing and Advertising & Promotions
- Develop consumer and digital marketing capabilities with Consumer Behaviour and E-Marketing
- Add strategic and growth-oriented learning through Strategic Management and entrepreneurship-oriented learning via Entrepreneurship
- Advance into specialised marketing topics such as Green Marketing and International Marketing
- Apply marketing research approaches using Marketing Research and related decision-making topics
- Integrate business management and information skills using Strategic Management and Management Information System
- Complete Industrial Training to apply marketing and business administration skills in real organisational settings
- Consolidate learning from compulsory business and marketing subjects to support workplace-ready performance
Career outcomes
- You graduate with marketing-specific capability across advertising and promotions, e-marketing, consumer behaviour, and marketing research, preparing you for entry roles in marketing and brand-focused teams.
- You build job-ready business fundamentals (statistics, business law, business communication, ethics, and finance/accounting foundations) that help you perform effectively in marketing operations and supporting functions.
- You gain practical exposure through Industrial Training, so you can speak to real workplace experience in interviews for marketing, sales coordination, and customer-facing commercial roles.
- You develop strategic thinking through Strategic Management and applied marketing learning (including international and green marketing), helping you align campaigns with business growth goals.
- You are prepared to pursue career opportunities in marketing, advertising, and sales-related industries, and to continue education in advanced business-related studies after graduation.
Employability rate
For graduates in marketing-focused business administration programmes in Malaysia, employability is typically around 78% and unemployment is about 22%, reflecting steady hiring for marketing and sales support while competition can affect entry-level outcomes.
Overall, this points to a generally stable outlook when you pair your qualification with relevant skills and internship or training experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / pre-university qualification or equivalent | International applicants must hold a recognised school-leaving qualification equivalent to the Malaysian entry level stated by Southern University College for this programme. The programme page lists entry routes such as STPM, STAM, A-Level, UEC, Foundation/Matriculation, and other equivalent qualifications recognised by the Malaysian Government. |
| Mathematics and English requirement | For international applicants, Southern University College states that applicants must have a pass in Mathematics and English at SPM level or an equivalent acceptable to the university for the listed entry routes. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Marketing and business related study | Direct match |
Language requirements
For international applicants, the medium of instruction is English. Southern University College requires English competency for this programme using one of the listed accepted proofs.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 54000 / total program | Based on the 2026 international student programme fee table: Tuition & Misc Fees 54,000 RM for BBA (Honours) in Marketing (3-Years). |
| Application fee | MYR 500 / one time | From the 2026 international student school fee table: Application Fee 500 RM. |
Proof of financial resources
International students applying from abroad must be able to show sufficient funds to cover tuition and living expenses for the duration of study. Prepare financial evidence as requested by the university and for your Malaysian student pass process.
- Proof of available funds for tuition and living expenses (as requested during the international student application and student pass process).
- Bank statements and/or other documents that clearly show the source of funds and available balance (if the university requests them during application review).
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | October 01, 2026 |
| Application deadline (final submit) | October 01, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Contact the International Student Office (ISO) and confirm your documents
Once you decide to apply, contact Southern University College’s international Student Office (ISO) to confirm the documents needed for this programme. Prepare an application form, and organise your academic documents and English proof in the required format. You will also be asked to submit the documents to the ISO email address stated by the university.
Pay the application fee and submit your package
Submit the required application materials to ISO and pay the application fee stated by the university. The university states an application fee amount for international applicants as part of the international application procedures page. After internal evaluation, the university will issue an offer letter if you are approved.
Receive the offer letter and complete the required payments for processing
After the offer letter is issued following internal evaluation, you must submit the required payment amount stated by the university for the next stage of processing. The university then submits documents to Education Malaysia Global Services (EMGS) for a Visa Approval Letter (VAL). Follow ISO instructions for timelines and any further document requests during evaluation.
VAL, visa, and Malaysian student pass endorsement
Once the Visa Approval Letter (VAL) is approved, you must make the payment stated by the university related to Part B and the first year’s tuition fee. For visa-required countries, the university instructs students to apply for a Single Entry Visa (SEV) through the local embassy of Malaysia. After arrival, you must complete post-arrival medical check and then ISO supports immigration Malaysia for student pass endorsement.