Master of Business Administration (Marketing) (Credit Transfer Programme with University of Chichester, UK)
SEGi University · Petaling Jaya, Malaysia
QS World University Ranking: #731
Quick Overview
Apply Now📘 Program Overview
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment.
Students are exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation, while developing key leadership skills such as communications, team working, and problem-solving.
🎯 Course & Curriculum
Course structure
- Global Brand Strategy
- International Marketing
- Global Economic Management
- Managing the International Economy
- Research Methodology
- Consumer Behaviour and Quality Management
- Operations and Quality Management
- Integrated Business Leadership
- Marketing Management
- Strategic Management
- Organizational Behaviour
- Research Project (Master’s Project)
Curriculum
MQA credit total available for Master of Business Administration (Marketing); however the official SEGi programme structure page does not publish Malaysia credit hours by module or semester block for this MBA (Marketing).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Global Brand Strategy | |||
| Semester 2 | Global Economic Management | |||
| Semester 3 | Research Project (Master’s Project) |
Career outcomes
- You build job-ready marketing leadership capabilities through modules focused on Marketing Management, Product and Brand Management, and Integrated Business Leadership, helping you step into managerial roles faster.
- You gain analytical and planning strength for roles like Marketing and Sales Manager and Market Research Analyst by studying Global Brand Strategy and International Marketing alongside research-focused training.
- You develop strategy-and-operations decision skills through Strategic Management, Operations and Quality Management, and Organizational Behaviour, supporting career growth toward senior business and marketing leadership.
- You strengthen evidence-based marketing practice with Research Methodology and the Research Project, giving you the confidence to lead marketing initiatives using structured research outputs.
- You can position yourself for marketing roles connected to global markets using Global Economic Management and Managing the International Economy as part of your curriculum.
- You graduate with a specialised MBA in Marketing that aligns with the career titles SEGi lists for this pathway, including Media Planner, Product Manager, and Advertisement Manager.
Employability rate
For MBA (Marketing) graduates in Malaysia, the employability rate is typically around 78% and the unemployment rate is typically about 22%, reflecting ongoing hiring demand for marketing and business roles as companies invest in growth and customer acquisition.
Overall, this points to a generally stable outlook, especially for graduates who can demonstrate practical marketing planning, research, and management skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree (Level 6, MQF) or equivalent | International applicants must have a Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP (Higher Education Provider) Senate. Alternatively, applicants with a Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 may be accepted subject to a rigorous internal assessment. Applicants with a Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 may also be accepted, with relevant working experience subject to rigorous internal assessment, or without relevant working experience subject to passing prerequisite courses. Other equivalent or related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government may be considered. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The programme entry requirements specify a Bachelor’s degree in related fields at Level 6 (MQF) with a minimum CGPA, and the modules cover marketing, economics for managers, consumer behaviour and quality management, and strategic management. |
Language requirements
For international applicants to this Master of Business Administration (Marketing) programme at SEGi University, you must meet SEGi University’s published English requirement for admission. You can meet the requirement through MUET or an accepted English test option.
IELTS Academic
TOEFL iBT
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | Not published |
Proof of financial resources
SEGi University may require proof of sufficient funds to support your study and living expenses in Malaysia for visa and enrolment purposes. Prepare supporting financial documents in line with the requirements stated by Malaysia’s student pass/immigration process and the university’s admissions requests.
- Evidence of sufficient funds for tuition and living expenses for your intended study period in Malaysia (as requested by admissions/immigration processing)
- Any additional financial document checklist items provided by the university during the offer and document verification stage
Important dates
Application window
| Milestone | January - Winter intake |
|---|---|
| Application portal opens | January 01, 2026 |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | January 13, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | January - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Apply online as an international student
Complete SEGi University’s official online application form for a non-Malaysian (international) student. Select the programme level and the Master of Business Administration (Marketing) programme, and choose your preferred campus. Enter your personal details, academic history, and your English qualification information accurately. Submit the form during the published intake period.
Upload/prepare supporting documents and English proof
Prepare your valid passport, academic transcripts, and the English language proof required for this programme. If your Bachelor’s degree is not in a directly related field, ensure you also have any supporting documents that may be needed for the university’s internal assessment. Double-check that the documents you submit support the CGPA/degree level you listed in your application.
Undergo admissions assessment
After submission, your application will be reviewed based on the programme’s entry requirements for international applicants, including the CGPA/degree profile and any internal assessment process mentioned in the criteria. If your English requirement is met through MUET or an accepted test option, include the relevant evidence. Respond to any follow-up requests from admissions during document verification.
Receive the offer and complete enrolment requirements
Once your application is approved, you will receive the next instructions for offer acceptance and enrolment. Follow the university’s document verification steps and provide any additional information they request for international student processing. Complete any required payments and proceed with intake orientation details provided by the university.