Bachelor of Mass Communication (Hons) – ODL (Online Mode)
SEGi University · SEGi University, Malaysia
QS World University Ranking: #731
Quick Overview
Apply Now📘 Program Overview
SEGi University’s Bachelor of Mass Communication (Hons) – ODL is your gateway to a dynamic career in mass communication. This programme focuses on conveying information to large audiences through various media, including newspapers, magazines, radio, and television.
Our curriculum equips students with the skills, techniques, and knowledge needed to craft strategic solutions for contemporary business challenges within the mass communications industry, with hands-on training that uses cutting-edge equipment and industry-relevant software. The programme is tailored for adult learners through a blended learning approach and also includes an “Industry into Classroom” approach with real industry projects supported by academic and industry experts.
🎯 Course & Curriculum
Course structure
- Understanding Broadcasting and Understanding Journalism to build fundamentals across media types.
- Communication English and Media Technology & Practices to strengthen industry-ready communication and production skills.
- Understanding Public Relation and Integrated Marketing Communication to introduce key communication planning concepts.
- Creative Writing and Psychology in Communication to develop content and audience-centred thinking.
- Corporate Communication, Media Law, Power & Public Opinion, and Business Ethics to connect practice with professional standards.
- Managing Media and Business and Entrepreneurship Development for management and creative-business decision-making.
- Social Media and PR Practices and Media Relations and Publicity (PR) for campaign support and stakeholder communication.
- Public Opinion and Propaganda and Sociology of Media & Culture to deepen understanding of media, society, and messaging.
- Industrial Training to apply learning in a real media/communication environment.
- Research Methods to prepare you for evidence-based production and analysis.
- Research Project and Public Relations and Media Writing (PR) to complete your programme research and professional writing outcomes.
- Strategies and Practices in Public Relations (PR) to consolidate PR strategy and execution skills.
Career outcomes
- You gain job-ready skills in journalism, public relations, advertising, content creation, and media writing, aligned with the programme’s specialist modules and industry-focused practice.
- You can pursue roles such as Journalist, Public Relations Executive, Corporate Communication Executive, Advertising Executive, and Media Planner after completing the Bachelor of Mass Communication (Hons).
- The programme includes Industrial Training, so you build practical experience that supports smoother entry into mass media and communications workplaces.
- You develop campaign, media, and communication management capabilities through modules like Integrated Marketing Communication and Communication & Campaign Management.
- The mix of media practice and professional modules such as Media Law, Power & Public Opinion and Business Ethics helps you perform responsibly in real industry settings.
- You can choose a study direction that matches your interest area (e.g., Broadcasting, Advertising, or Public Relations) to strengthen your career focus before you graduate.
Employability rate
Employability and unemployment rates are not published in the official materials for this specific SEGi Mass Communication programme for Malaysia, so a precise field-and-country rate cannot be confirmed from official sources.
A practical takeaway for your planning is to consider the programme’s job-focused modules and Industrial Training as the main route to improve employability outcomes for communications careers in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving / pre-university or diploma pathway (international applicants) | International applicants must meet one of the listed entry routes: a pass in STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two subjects plus a credit in English at SPM level or its equivalent; or a pass in STAM with a minimum grade of Jayyid plus a credit in English; or a diploma or its equivalent with a minimum CGPA of 2.00 and a credit in English; or a diploma in Media and Communication or its equivalent; or Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00 and credit in English. The programme also notes that the English credit requirement at SPM level can be waived when the qualifications contain an English subject with equivalent or higher achievements. Each candidate will be accessed individually. |
Language requirements
For international students, SEGi University requires English language proficiency for this programme. The programme page states that a TOEFL score or an IELTS score (or its equivalent) is needed, and each candidate will be assessed individually.
TOEFL iBT
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 63755 / total program | SEGi University published total fee amount: RM 63,755 for Bachelor of Mass Communication (Hons) (field of interest: Communication Studies). |
Proof of financial resources
Important dates
Application window
| Milestone | Winter intake | Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | Winter intake | Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | Winter intake | Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Apply and choose student type
Complete SEGi University’s online application form and select Non-Malaysian Student as your application type. Enter your personal information, contact details, and permanent address information accurately. Add your academic qualification details and provide your English qualification information in the relevant section.
Prepare and upload documents for admissions review
Attach certified true copies of your academic qualifications and submit your passport information as requested in the international application requirements. Provide English translations of submitted documents if required by the international documentation guidance. Ensure your application details match your documents because each candidate is accessed individually.
Pay the international application and visa processing fee
For new international applicants applying from their country of origin, SEGi states payment of RM2,950 for application and student visa processing. For transfer international students applying within Malaysia, SEGi also states RM2,950 for application and student visa processing. Use the payment method and instructions provided in the international students admissions guidance.
Receive acceptance documents and begin visa approval processing
After SEGi receives the completed application form, required fees, and supporting documents, SEGi will post and email a copy of the Letter of Acceptance if you meet the entry requirements. SEGi International Student Department submits the documents to the Malaysian Ministry of Higher Education and the Malaysian Immigration Department to begin the Visa Approval Application. SEGi indicates this process takes approximately 6–8 weeks.