Bachelor of Mass Communication (Hons)
SEGi University · Kota Damansara, Malaysia
QS World University Ranking: #731
Quick Overview
Apply Now📘 Program Overview
SEGi University’s Bachelor of Mass Communication (Hons) programme is designed to help you convey information to large audiences through media such as newspapers, magazines, radio, and television.
The programme covers mass communication knowledge and practical skills through subjects including broadcasting, journalism, public relations, integrated marketing communication, creative writing, media technology and practices, and an industrial training component.
🎯 Course & Curriculum
Course structure
- Build communication and media foundations through Communication English, Media Technology & Practices, and Theory and Principles of Communication.
- Develop newsroom and content foundations with Understanding Journalism and Mass Comm. & Stories of Mass Media.
- Learn the core media landscape and audience influence through Psychology in Communication and Public Opinion and Propaganda.
- Strengthen professional media practice with Media Law, Power & Public Opinion and Business Ethics.
- Develop research capability with Research Methods and entrepreneurship/management perspectives through Entrepreneurship and Managing Media and Business.
- Prepare for career pathways using understanding of broadcasting and public relations foundations such as Understanding Broadcasting and Understanding Public Relation.
- Apply learning in workplace settings via Industrial Training.
- Complete a capstone research requirement through Research Project and develop strategic communication work with Communication & Campaign Management.
- Choose elective focus areas such as Advertising Elective, Public Relations Elective, or Broadcasting Elective.
Curriculum
Credits for this programme were not available in the official SEGi University pages/documents accessible during research; module names are shown on the programme page, but the required Credit hours table could not be retrieved to populate the Credit hours and Semester total columns accurately. Programme total credits are indicated as 120 in the Malaysian Qualifications Register for Bachelor of Mass Communication (Hons), but the semester-by-semester credit breakdown was not found in official documents.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Communication English | |||
| Media Technology & Practices | ||||
| Understanding Advertising | ||||
| Understanding Journalism | ||||
| Understanding Public Relations | ||||
| Understanding Broadcasting | ||||
| Corporate Communication | ||||
| Creative & Innovative Publishing | ||||
| Semester 2 | Integrated Marketing Communication | |||
| Psychology in Communication | ||||
| Mass Communication & Stories of Mass Media | ||||
| Media Law, Power & Public Opinion | ||||
| Entrepreneurship | ||||
| Theory and Principles of Communication | ||||
| Business Ethics | ||||
| Managing Media and Business | ||||
| Semester 3 | Sociology of Media & Culture | |||
| Research Methods | ||||
| Social Media and PR Practices | ||||
| Public Opinion and Propaganda | ||||
| Creative Writing | ||||
| Communication & Campaign Management | ||||
| Environmental Management & Technology | ||||
| Semester 4 | Elective 1 | |||
| Elective 2 | ||||
| Elective 3 | ||||
| Research Project | ||||
| Industrial Training |
Career outcomes
- You graduate with practical mass communication training that supports roles such as Journalist, Public Relations Executive, Advertising Executive, and Content Creator.
- You build workplace-ready communication and campaign skills that align with corporate communication and media relations roles, including Corporate Communication Executive and Media Relations and Publicity related work.
- You gain portfolio-building experience through industry project work and Industrial Training, helping you be ready to contribute from day one in media teams.
- You develop industry-relevant knowledge across journalism, broadcasting, advertising, and public relations so you can pursue multiple career pathways within mass media.
- You learn communication strategy and business-oriented thinking (through subjects like Managing Media and Business and Integrated Marketing Communication), which supports advancement into planning and management roles.
Employability rate
For mass communication graduates in Malaysia, an estimated employability rate is around 75% and an unemployment rate is around 25%, reflecting competitive hiring for entry-level media roles.
Overall, the outlook is steadier for graduates who build practical experience through training and applied projects, which improves your chances of landing media and communications jobs.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (STPM or its equivalent) | International applicants: a pass in STPM or its equivalent, with a minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM level (or its equivalent). The credit in English at SPM level may be waived when the qualifications include an English subject with equivalent or higher achievements. SEGi also states that each candidate will be accessed individually for admissions. |
| Diploma or Foundation (equivalent qualifications) | International applicants may apply with a Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM level (or its equivalent). Matriculation/Foundation or its equivalent is also accepted with a minimum CGPA of 2.00 and a credit in English at SPM level (or its equivalent). |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Journalism & Media / Mass Communication | Direct match | SEGi lists Mass Communication (Hons) (Online Mode) programme subjects that include Understanding Journalism, Understanding Broadcasting, Integrated Marketing Communication, Corporate Communication, Creative Writing, Social Media and PR Practices, Media Relations and Publicity (PR), and related PR modules. |
Language requirements
For international applicants to SEGi University’s Bachelor of Mass Communication (Hons) (Online Mode), English language proficiency is assessed using an approved English test score or its equivalent.
TOEFL iBT
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 63755 / total program | Total programme fee shown for Bachelor of Mass Communication (Hons)(R3/0323/6/0011)(06/29)(MQA/A9854). |
Proof of financial resources
International students applying for a student pass should be prepared to demonstrate sufficient funds for tuition and living expenses. SEGi’s international office also supports the visa processing workflow through the Education Malaysia Global Services (EMGS) process for eligible students.
- Sufficient funds for tuition fees and living expenses for the duration of study (as required during student pass processing through the EMGS workflow)
- Any additional financial document requirements communicated during SEGi University’s international student admissions and student pass processing
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
📝 How to Apply
Review international entry requirements and prepare your documents
Check that your school-leaving or equivalent qualification meets SEGi’s international entry requirements and confirm your English language test plan. Prepare certified academic transcripts and qualification results that support your eligibility. If you need a waiver related to English at SPM level, ensure your supporting documents clearly show the English-subject achievement.
Submit the online application form
Complete SEGi’s official online application form and select the non-Malaysian student option. Enter your academic history and English test information as prompted in the application fields. Ensure the programme details you select match the Bachelor of Mass Communication (Hons) (Online Mode) offering you intend to study.
International student processing and student pass workflow
After submission, SEGi’s international office supports the completion of the document set needed for visa application processing via EMGS. You may be asked to provide additional documents or clarifications during processing, so monitor your email and respond promptly. Once your offer is accepted and your documents are completed, SEGi’s registry prepares the relevant offer letter workflow for the next steps.