Bachelor of Arts (Hons) Visual Communication Design
SEGi University · Kota Damansara, Malaysia
QS World University Ranking: #731
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Hons) Visual Communication Design at SEGi University provides a comprehensive foundation for a thriving career in the creative design industry. This programme equips you with a unique blend of knowledge, creative approaches, and technical skills, positioning you as a sought-after professional in this dynamic field.
You will gain a deep understanding of design principles, industry technologies, and methodologies, and you can tailor your education with concentrations in graphic design, illustration, packaging, digital imaging, or visualisation. SEGi University’s Industry into Classroom approach helps ensure industry needs influence coursework, with an international perspective supported by a diverse student community.
🎯 Course & Curriculum
Course structure
- Build core design fundamentals through Software Application for Design, Design Principles, and Basic Graphic Design.
- Develop visual literacy with History of Art and Design and Still Life Painting.
- Strengthen creative output with Illustration, Typography Design, Digital Layout, and Packaging Design.
- Start practice in visual media with Intro to Photography, Basic Animation, and Colour Photography.
- Advance design applications through Print and Editorial Design and Web Publishing.
- Develop marketing communication capabilities with Advertising Media Strategy and Marketing and Purchasing Consumer Behaviour.
- Expand brand identity work through Branding and Corporate Identity and Environmental Design.
- Improve production and storytelling skills via Moving Image, Discourse, and Book Project.
- Focus on advanced creative roles through Digital Imaging, Art Direction, and Copywriting.
- Prepare for industry through Professional Practice and Internship Practice.
- Capstone your portfolio through Portfolio Preparation and Final Project and Dissertation.
Curriculum
Bachelor of Arts (Hons) Visual Communication Design (SEGi University) credit hour programme, total 120 credit hours.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | 12 modules | Software Application for Design | 3 | 36 |
| Design Principles | 3 | |||
| History of Art and Design | 3 | |||
| Still Life Painting | 3 | |||
| Typography Design | 3 | |||
| Introduction to Photography | 3 | |||
| Basic Graphic Design | 3 | |||
| Color Photography | 3 | |||
| Digital Layout | 3 | |||
| Illustration | 3 | |||
| Packaging Design | 3 | |||
| Creative Thinking | 3 | |||
| Year 1 (MPU and design foundation components) | 4 modules | Basic Animation | 3 | 10 |
| Matapelajaran Umum (MPU) - Effective Listening/Bahasa Kebangsaan A | 2 | |||
| Matapelajaran Umum (MPU) - Hubungan Etnik/Malaysian Studies 3 | 3 | |||
| Matapelajaran Umum (MPU) - Pengurusan Ko-kurikulum | 2 | |||
| Year 2 | 11 modules | Print and Editorial Design | 4 | 35 |
| Web Publishing | 4 | |||
| Advertising Media Strategy | 4 | |||
| Marketing and Purchasing Consumer Behaviour | 3 | |||
| Environmental Design | 2 | |||
| Branding and Corporate Identity | 3 | |||
| Moving Image | 3 | |||
| Discourse | 3 | |||
| Advanced Packaging Design | 3 | |||
| Advertising & Promotional Photography | 3 | |||
| Book Project | 3 | |||
| Year 2 (MPU components) | 1 module | Matapelajaran Umum (MPU) - TITAS/BMK 2 | 2 | 2 |
| Year 3 | 8 modules | Digital Imaging | 4 | 32 |
| Art Direction | 4 | |||
| Copywriting | 4 | |||
| Entrepreneurship | 3 | |||
| Professional Practice | 3 | |||
| Internship Practice | 6 | |||
| Portfolio Preparation and Final Project | 6 | |||
| Dissertation | 3 | |||
| Year 3 (MPU components) | 1 module | Matapelajaran Umum (MPU) - Personal Health Management | 3 | 3 |
| Total | All programme modules including MPU components, professional practice, internship practice, final project/portfolio preparation, and dissertation. | 120 credit hours | ||
Career outcomes
- You build job-ready creative and production skills for roles such as graphic designer, web designer, art director, and interactive media designer.
- You develop portfolio-strength expertise in visual storytelling, including photography and moving image modules, which helps you present clear work samples to employers.
- You gain professional workplace readiness through Professional Practice and Internship Practice, so you can transition into entry-level and junior creative roles faster.
- You learn branding and identity foundations through Branding and Corporate Identity and related design modules, supporting career pathways into brand-focused creative positions.
- You develop communication and strategy for visual campaigns through Advertising Media Strategy, Discourse, and Copywriting, aligning your work with real industry needs.
- You graduate with a capstone portfolio and Dissertation preparation, supporting stronger applications for design roles and further study.
Employability rate
For visual communication design graduates in Malaysia, an estimated employability rate is around 78% with an estimated unemployment rate of about 22%, reflecting steady demand for creative talent alongside a competitive entry market.
Overall, combining design skills with portfolio and professional practice supports a more stable career outlook as you move into industry roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification or foundation | International applicants may apply with a school-leaving qualification or foundation equivalent, including Matriculation/Foundation or other equivalent qualifications recognised by the Malaysia Government. Entry may also be based on Unified Examination Certificate (UEC) with at least 5Bs. |
| Diploma qualification (MQF Level 4) | International applicants can also apply with a relevant Diploma (Level 4, MQF) with a minimum CGPA of 2.00. For DKM/DLKM/DVM in suitable fields, a minimum CGPA of 2.50 is required, subject to Senate/Academic Board’s approval. |
| Diploma with work experience (if applicable) | For DKM/DLKM/DVM holders, admission may require a minimum CGPA of 2.00 and two (2) years working experience in a related discipline, subject to the programme’s assessment by the HEP. |
| Interview and/or portfolio assessment | International applicants must pass an interview OR submit a portfolio as determined by the HEP for this programme. |
| MUET requirement | The programme requires MUET Band 3 as published on the official programme page. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Visual Communication Design / Design studies | Direct match | The university’s programme entry is assessed against relevant equivalent qualifications and may include portfolio/HEP screening for applicants with prior study. |
Language requirements
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | Not published | |
| Application fee | MYR 2950 / one time | SEGi international student guidance states an initial payment of RM2,950 for application and student visa processing fee (subject to change). |
Proof of financial resources
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
📝 How to Apply
Prepare your international application documents
Review the programme entry requirements and ensure your school-leaving qualification or diploma is equivalent and recognised. International applicants must also prepare for the portfolio submission and/or interview requirement. Keep certified copies and transcripts ready, as the university requests these as part of the international student application documentation.
Submit your application through the university intake process
Complete the university’s international application process during the published intake window for the next semester start. Submit the required academic documents and identification details as requested by the international admissions procedure. After the initial document submission, the university registry assesses and determines eligibility based on the minimum entry requirements.
Complete any assessment (interview and portfolio) if requested
For this programme, international applicants must pass an interview OR submit a portfolio determined by the HEP. Respond promptly to any requests for portfolio details or interview scheduling so your application can proceed to assessment and approval. Ensure your portfolio content aligns with visual communication design work where possible.