Bachelor of Arts (Hons) in English and Public Relations
SEGi University · Petaling Jaya, Malaysia
QS World University Ranking: #731
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Hons) in English and Public Relations at SEGi University is a dual major programme that helps you build proficiency in English alongside practical knowledge for public relations campaigns.
The programme combines communication and language-focused modules with public relations topics such as strategies and practices, event management, media writing, and an internship experience.
🎯 Course & Curriculum
Course structure
- Introduction to Communication Theory
- English for Business Correspondence
- English Grammar
- Academic English
- Public Speaking
- Introduction to Mass Communication
- Introduction to Linguistics
- Introduction to Literature
- Principles of Public Relations
- English Phonetics and Phonology
- Sociolinguistics
- Strategies and Practices in Public Relations
- Event Management
- Business Ethics
- Law and Ethics in Mass Communication
- Creative Writing
- Crisis Management
- Quantitative and Statistical Methods
- Entrepreneurship
- Desktop Publishing
- Research Methods
- Public Relations and Media Writing
- Media Relations and Publicity
- Internship
Curriculum
120 credit hours programme. Semester-by-semester credit hours per module were not found in a credit-hours table on the official SEGi programme page during this retrieval; the page only lists year-wise module names.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Year 1 | 9 modules | Introduction to Communication Theory | ||
| English for Business Correspondence | ||||
| English Grammar | ||||
| Academic English | ||||
| Public Speaking | ||||
| Introduction to Mass Communication | ||||
| Introduction to Linguistics | ||||
| Introduction to Literature | ||||
| General Psychology | ||||
| Year 2 | 14 modules | Principles of Public Relations | ||
| English Phonetics and Phonology | ||||
| Sociolinguistics | ||||
| Strategies and Practices in Public Relations | ||||
| Event Management | ||||
| Introduction to Drama | ||||
| Business Ethics | ||||
| Law and Ethics in Mass Communication | ||||
| Creative Writing | ||||
| Crisis Management | ||||
| Quantitative and Statistical Methods | ||||
| Entrepreneurship | ||||
| Environmental Management and Technology | ||||
| Year 3 | 7 modules | Desktop Publishing | ||
| Research Methods | ||||
| Public Relations and Media Writing | ||||
| Media Relations and Publicity | ||||
| Public Opinion and Propaganda | ||||
| Research Project | ||||
| Internship | ||||
| Total | All programme modules (credit-hours values not available in an official credit-hours table during this retrieval). | 120 credit hours | ||
Career outcomes
- You graduate with dual-focused strengths in English communication and public relations strategy, helping you qualify for PR and media-facing roles that require strong writing and messaging.
- The programme builds practical PR capabilities such as media relations, publicity, event management, and crisis management, positioning you for roles like publicity and media relations manager or crisis manager.
- Through research and a research project, you develop evidence-based communication skills that support careers in public affairs and customer relations roles where insight and reporting matter.
- Your internship gives you real workplace exposure that helps you transition faster into entry-level professional roles across government, media, corporate, and consultancy environments.
- You develop industry-ready communication competence for written and spoken PR activities, supporting career pathways in press, media relations, and public relations execution.
- You can progress from execution-focused PR roles into managerial and public affairs responsibilities as your experience grows.
Employability rate
Internationally focused public relations and English communication graduates typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting strong demand for communicators in media, corporate communications, and service industries.
Together, these figures suggest you can expect a generally stable outlook, especially if you leverage internship experience and PR portfolio outcomes during your studies in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary qualification (international equivalent) | International applicants must have a relevant school-leaving qualification equivalent to STPM with a minimum Grade C (CGPA 2.00) in any two subjects and a credit in English; or a Unified Examination Certificate (UEC) with at least 5Bs. |
| Diploma or equivalent (international equivalent) | International applicants can also apply with a Diploma or its equivalent with a minimum CGPA of 2.00 and a credit in English. Alternatively, a Diploma in Media and Communication (or equivalent) may be accepted. |
| Matriculation/Foundation or equivalent | International applicants may apply with Matriculation/Foundation (or equivalent) with a minimum CGPA of 2.00 and credit in English. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| English and Public Relations preparation | Direct match | This programme entry requirement is based on accepted academic qualifications for international students and the programme’s English competency requirement. |
Language requirements
For this Bachelor of Arts (Hons) in English and Public Relations, international applicants must meet the programme’s English competency requirement.
TOEFL iBT
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 58755 / total program | Official published total fee for Bachelor of Arts (Hons) in English and Public Relations: RM 58,755. |
| Application and international student visa processing fee | MYR 3150 / one time | International students are required to make admission and international student Visa application fees of RM 3,150 (subject to change). |
Proof of financial resources
International applicants should prepare to show they can fund tuition and living expenses for their study period. For visa processing, SEGi’s international student office and Malaysia’s Education Malaysia Global Services (EMGS) require supporting documents as part of the student visa application process.
- Financial/visa supporting documents required for the EMGS student visa application process for international students
- Any additional funding proof requested by SEGi during the international student assessment and offer process
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | April 01, 2026 | October 01, 2025 |
| Application deadline (final submit) | July 15, 2026 | January 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | July 01, 2026 | January 01, 2026 |
| Semester begins | October 01, 2026 | April 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Review entry requirements for international applicants
Check that your school-leaving or previous qualification matches the programme’s international entry requirements and that you meet the programme’s English competency requirement. If you are applying with a Diploma or Foundation qualification, ensure it includes the required English credit and minimum CGPA. Prepare your documents early so you can submit a complete application package without delays.
Submit your application and supporting documents
Complete the international student application process with SEGi and submit the required documents, including academic transcripts/certificates, your passport copy, white-background photographs, and medical and laboratory reports. Upload certified documents as requested and ensure the English proficiency certificate is included if applicable. After your documents are submitted, the Registry will assess whether you meet the minimum entry requirements for the preferred programme.
Pay the admission and visa processing fees (RM 3,150)
If you are assessed as eligible, proceed with the payment of the admission and international student Visa application fees of RM 3,150 (subject to change). SEGi’s international process is then carried forward with the preparation of an offer letter for students who accept and submit the completed documents. Keep proof of payment and follow the instructions provided by SEGi during the offer stage.
Visa application processing through SEGi and EMGS
After SEGi International Office receives the completed set of documents, it submits the documents to EMGS for visa application and handles visa-related matters. This stage is part of the student visa processing workflow for international students. You should continue to monitor updates from SEGi and ensure any additional document requests are completed promptly.