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The Bachelor of Professional Communication provides students with a comprehensive understanding of communication principles and their applications in solving real-world challenges. The curriculum is divided into two main phases:

Phase 1: Foundational Years (Years 1–2)

Focuses on building a strong foundation in core communication subjects, including media writing, public speaking, interpersonal communication, public relations, and digital media tools. Students also learn essential skills such as storytelling, teamwork, leadership, and ethical decision-making.

Phase 2: Practical Years (Year 3)

Involves hands-on training in real-world settings, including internships, industry projects, and portfolio development. Students gain practical experience in areas such as media relations, crisis communication, event planning, social media strategy, and content creation.

Admission Fee: RM12,000

Administration Fee: RM2,000

Indicative Tuition Fee: RM50,500

The program is divided into several stages, with a balanced mix of theoretical learning and practical training. Some key components include:

Foundational Phase (Years 1–2):

• Introduction to Communication Studies and Media Writing

• Public Speaking and Interpersonal Communication

• Principles of Public Relations and Advertising

• Digital Media Tools and Social Media Management

• Event Planning and Branding Strategies

Practical Phase (Year 3):

• Crisis Communication and Media Relations

• Content Creation and Storytelling

• Corporate Communication and Leadership

• Industry Internship and Portfolio Development

Students also complete a final-year project or portfolio, allowing them to showcase their creativity and apply their knowledge to real-world communication challenges.