BACHELOR OF MASS COMMUNICATION (HONOURS) IN PUBLIC RELATIONS AND MARKETING

Computer Science & IT
Overview

Our Bachelor of Mass Communication (Honors) in Public Relations and Marketing strongly emphasizes public relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this program, you'll gain proficiency in digital marketing, effective marketing communication, and social media marketing strategies. You'll also be able to hone your skills in planning, strategizing, and executing impactful marketing campaigns tailored to modern communication strategies.
 

Degree:Bachelor
University:Taylor's University
Campus:Selangor, Malaysia
Intakes:April and August
Application Fee:500 MYR (118 USD)
URL:https://university.taylors.edu.my/en/study/explore-all-programmes/media-and-communication/undergraduate/bachelor-of-mass-communication-in-public-relations-and-marketing.html
Program Detail
Duration:3 years
Format:Full-time
Attendance:On Campus Learning
Study Gap:3 years
Fees & Funding

Full tuition fee:     USD 31,115

Course Structure/ What You’ll Learn:

Common Core

Year 1
• Introduction to Mass Communication 
• Visual Communication 
• Intercultural Communication 
• Communication Theory
• Innovative Media 
• Media Writing 
• Media Analytics 
• New Media and Society
• Media Law & Ethics

Year 2
• Public Relations Principles 
• Promotional Writing 
• Publicity and Media Relations 
• Crisis Management 
• Organizational Communication 
• Introduction to Management
• Principles of Marketing
• Consumer Behaviour
• Relationship Marketing 
• Research Methods

Year 3

• Final Project
• Research Project
• Professional Media Workshop 
• Public Relations Consultancy
• Internship

Entry Requirement
Language:
  • IELTS - 5.5
  • TOEFL - 46 (iBT)
  • PTE - 51
Key Information
Loan Availability:No
Important Dates:

The application deadline is 22 January, 14 April, or 15 September.

Contact Us

Shakil Education Group

Malaysia Counselor

Adviser, Counselor

+8801896203700

malaysia@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

1

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