BACHELOR OF MASS COMMUNICATION (HONOURS) IN PUBLIC RELATIONS AND EVENT MANAGEMENT

Business & Management
Overview

Our Bachelor of Mass Communication in Public Relations and Event Management program is designed to cultivate communication strategists with the skills and expertise to enhance an organization's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. We believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from many perspectives.

You will develop the practical skills and industry insights necessary to thrive professionally through internships, industry collaborations, and hands-on projects.

Degree:Bachelor
University:Taylor's University
Campus:Selangor, Malaysia
Intakes:April and August
Application Fee:500 MYR (118 USD)
URL:https://university.taylors.edu.my/en/study/explore-all-programmes/media-and-communication/undergraduate/bachelor-of-mass-communication-in-public-relations-and-event-management.html
Program Detail
Duration:3 years
Format:Full-time
Attendance:On Campus Learning
Study Gap:3 years
Course Structure/ What You’ll Learn:

Common Core

Year 1

Introduction to Mass Communication 
Visual Communication 
Intercultural Communication 
Communication Theory
Innovative Media 
Media Writing 
Media Analytics 
New Media and Society
Media Law & Ethics

Year 2

Design for Events
Events & Entertainment
Events Operation
Exhibition Management
International Public Relations
Promotional Writing
Publicity and Media Relations
Public Relations Principles
Crisis Management
Research Methods

Year 3

Professional Media Workshop
Final Project
Research Project
Public Relations Events Consultancy 
Internship
 

Entry Requirement
Language:
  • IELTS - 5.5
  • TOEFL - 46 (iBT)
  • PTE - 51
Key Information
Loan Availability:No
Important Dates:

The application deadline is 22 January, 14 April, or 15 September.

Contact Us

Shakil Education Group

Malaysia Counselor

Adviser, Counselor

+8801896203700

malaysia@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

1

contact us

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