BACHELOR OF MASS COMMUNICATION (HONOURS) IN ADVERTISING AND BRAND MANAGEMENT

Business & Management
Overview

For this Bachelor of Mass Communication in Advertising and Brand Management program, you will delve into advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the advertising landscape has become increasingly challenging over the years, and we are here to guide you through it.

With a focus on real-world solutions, this program is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organizations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers the field's creative and managerial aspects, enabling you to become a well-rounded professional.
 

Degree:Bachelor
University:Taylor's University
Campus:Selangor, Malaysia
Intakes:April and August
Application Fee:500 MYR (118 USD)
URL:https://university.taylors.edu.my/en/study/explore-all-programmes/media-and-communication/undergraduate/bachelor-of-mass-communication-in-advertising-and-brand-management.html
Program Detail
Duration:3 years
Format:Full-time
Attendance:On Campus Learning
Study Gap:3 years
Fees & Funding

Full tuition fee:     USD 31,115

Course Structure/ What You’ll Learn:

Common Core

Year 1

Introduction to Mass Communication 
Visual Communication 
Intercultural Communication 
Communication Theory
New Media and Society 
Innovative Media 
Media Writing 
Media Analytics
Media Law and Ethics
• Media Analytics

Year 2

Advertising Fundamentals 
Strategic Copywriting 
Principles of Marketing 
Brand Management 
Creative Design for Advertising 
Corporate Identity and Branding Design 
Research Methods
Year 3

Advertising and Brand Management Collaborative Project 
Media Planning and Analysis 
Research Project 
Internship
 

Entry Requirement
Language:
  • IELTS - 5.5
  • TOEFL - 46 (iBT)
  • PTE - 51
Key Information
Loan Availability:No
Important Dates:

The application deadline is 22 January, 14 April, or 15 September.

Contact Us

Shakil Education Group

Malaysia Counselor

Adviser, Counselor

+8801896203700

malaysia@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

1

contact us

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