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The Bachelor of International Business provides students with a comprehensive understanding of global business principles and their applications in solving real-world challenges. The curriculum is divided into two main phases:

Phase 1: Foundational Years (Years 1–2)

Focuses on building a strong foundation in core business subjects, including international marketing, global economics, financial management, cross-cultural communication, and business law. Students also learn essential skills such as teamwork, leadership, and ethical decision-making.

Phase 2: Practical Years (Year 3)

Involves hands-on training in real-world settings, including internships, industry projects, and case studies. Students gain practical experience in areas such as international trade operations, global supply chain management, market entry strategies, and cross-border negotiations.

Admission Fee: RM12,000

Administration Fee: RM2,000

Indicative Tuition Fee: RM50,500

The program is divided into several stages, with a balanced mix of theoretical learning and practical training. Some key components include:

Foundational Phase (Years 1–2):

• Principles of International Business and Trade

• Global Marketing and Consumer Behavior

• International Economics and Finance

• Cross-Cultural Management and Communication

• Business Law and Ethics

Practical Phase (Year 3):

• Global Supply Chain and Logistics Management

• International Trade Policies and Regulations

• Market Entry Strategies and Expansion

• Industry Internship and Case Studies

Students also complete a final-year project or dissertation, allowing them to conduct research and apply their knowledge to real-world challenges in international business.