BACHELOR OF BUSINESS (HONOURS) IN INTERNATIONAL BUSINESS & MARKETING

Business & Management
Overview

Immerse yourself in the dynamic world of the global marketplace with Taylor’s Bachelor of Business (Honors) in International Business and Marketing program. This forward-thinking degree offers a solid foundation in core business principles while equipping you with the strategic insight needed to master international marketing strategies.

Designed to cultivate an innovative mindset, the program’s experiential learning approach nurtures the skills required to navigate cultural complexities, anticipate global trends, and lead with purpose in competitive international landscapes. With its strong reputation and growing demand, this program attracts aspiring changemakers from around the world. By applying early, you’ll secure your place to begin shaping your global career and making meaningful contributions to the business world through this transformative educational journey.

Degree:Bachelor
University:Taylor's University
Campus:Selangor, Malaysia
Intakes:February, April, and September
Application Fee:500 MYR (118 USD)
URL:https://university.taylors.edu.my/en/study/explore-all-programmes/business/undergraduate/bachelor-of-business-in-international-business-and-marketing.html
Program Detail
Duration:3 years
Format:Full-time
Attendance:On Campus Learning
Study Gap:3 years
Fees & Funding

Full tuition fee: USD 33,476

Course Structure/ What You’ll Learn:

Common Core

Year 1

Accounting for Non-Specialists
Introduction to Management 
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management

Year 2

Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance 
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing

Year 3

Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project I
Internship/Industry Immersion 
International Business Issues and Policies 
International Marketing
Entrepreneurship Accelerator Project II
Contemporary Issues in Marketing
 

Entry Requirement
Language:
  • IELTS - 5.5
  • TOEFL - 46 (iBT)
  • PTE - 51
  • Others - MUET Band 3, CEFR Low B2
Key Information
Loan Availability:No
Important Dates:

The application deadline is 22 January, 14 April, or 15 September.

Contact Us

Shakil Education Group

Malaysia Counselor

Adviser, Counselor

+8801896203700

malaysia@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

1

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