BBA (Hons) Digital Marketing Malaysia

Bachelor of Business Administration (Honours) in Digital Marketing

Business & Management

Overview

The Bachelor of Business Administration (Honours) in Digital Marketing is designed to prepare students for leadership roles in the rapidly evolving field of digital marketing. The program combines foundational business principles with specialized topics in digital marketing, ensuring graduates are well-versed in areas such as social media marketing, email campaigns, analytics, e-commerce, and consumer behavior. It emphasizes hands-on learning, real-world applications, and ethical practices, making it ideal for those aspiring to become digital marketers, content strategists, or marketing consultants.

Degree:	Bachelor
University:	Nilai University
Campus:	Negeri Simblan
Intakes:	January, June, September
Total Credits:	120
Application Fee:	USD 160
URL:	https://www.nilai.edu.my/programme/bachelor-of-business-administration-honours-in-digital-marketing
Description:	This program provides students with a comprehensive understanding of how to use digital tools and platforms to create impactful marketing campaigns. You’ll learn about search engine optimization (SEO), pay-per-click (PPC) advertising, social media strategies, content creation, email marketing, and data analytics. The curriculum also includes hands-on projects, case studies, and industry exposure, giving you practical experience in solving real-world marketing challenges.

Program Detail

Duration:	2 years
Tuition Fee:	For International Students, RM 60,000 total program fee
Format:	Full-time
Attendance:	On Campus Learning
Study Gap:	3 years
Fees & Funding	Programme Application Fee: RM700 Visa Application Fee: RM1060 Health Screening Fee: RM250 (one-time payment) Student Insurance: RM400 (to be paid once every year) Student Pass Fee: RM60 – RM110 / year (depending on country) I-kad: RM50 e-VAL: RM159 (one-time payment)
Course Structure/ What You’ll Learn:	Core (Common) Business Ethics and Social Responsibilities Introduction to Finance Introduction to Financial Accounting Introduction to Management Accounting Quantitative Methods for Business Essentials of Information Skills Principles of Marketing Foundation of Business Business Communications Business Process Management Law for Business Principles of Microeconomics Principles of Macroeconomics Principles of Management Marketing Management Perspective of Marketing Communications Strategic Marketing Human Resource Management Management Information System Core (Discipline) Personal Finance Financial Technology Organisational Behaviour Marketing Management Entrepreneurship Digital Marketing E-Commerce International Business Business Analytics Logistics and Supply Chain Management Global Talent Management Business Research Methods Specialisation Consumer Behaviour Ethics in Digital Marketing Marketing Research Global Marketing Advertising Marketing Social Media Marketing Affiliate Marketing Mobile & Email Marketing Search Engine Optimization and Minimization Web Analytics Compulsory Philosophy & Current Issues Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students) Integrity and Anti-corruption Co-curriculum Industrial Training Internship

Entry Requirement

Academic:	STPM: Pass with minimum Grade C (GPA 2.00) in any two (2) subjects and SPM with three (3) credits, including Mathematics and one (1) Science subject; A-Level: Pass with minimum Grade D in any two (2) subjects and possess SPM or equivalent with three (3) c
Language:	IELTS - 5.5 TOEFL - 40 (internet-based) PTE - 47

Key Information

Key Info:	Apply for intake a minimum of three months before
Loan Availability:	No

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How To Apply

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