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The Bachelor of Business Administration provides students with a comprehensive understanding of business principles and their applications in solving real-world challenges. The curriculum is divided into two main phases:

Phase 1: Foundational Years (Years 1–2)

Focuses on building a strong foundation in core business subjects, including management, marketing, finance, accounting, economics, and organizational behavior. Students also learn essential skills such as communication, teamwork, leadership, and ethical decision-making.

Phase 2: Practical Years (Year 3)

Involves hands-on training in real-world settings, including internships, industry projects, and case studies. Students gain practical experience in areas such as strategic planning, digital marketing, financial analysis, human resource management, and entrepreneurship.

Admission Fee: RM12,000

Administration Fee: RM2,000

Indicative Tuition Fee: RM50,500

The program is divided into several stages, with a balanced mix of theoretical learning and practical training. Some key components include:

Foundational Phase (Years 1–2):

• Principles of Management and Organizational Behavior

• Marketing Fundamentals and Consumer Behavior

• Financial Accounting and Analysis

• Business Economics and Statistics

• Business Law and Ethics

Practical Phase (Year 3):

• Strategic Management and Leadership Development

• Digital Marketing and Social Media Strategies

• Human Resource Management and Talent Development

• Entrepreneurship and Business Planning

• Industry Internship and Case Studies

Students also complete a final-year project or dissertation, allowing them to conduct research and apply their knowledge to real-world challenges in business administration.