The Bachelor of Broadcasting and Journalism is designed to produce competent, innovative, and ethical media professionals who meet the demands of the ever-evolving media industry. The program combines foundational media principles with specialised topics such as scriptwriting, video production, audio editing, investigative reporting, and digital storytelling. It emphasizes hands-on learning, real-world applications, and creative problem-solving, making it ideal for those aspiring to become journalists, broadcasters, producers, content creators, or media entrepreneurs. This program is suitable for students seeking careers in television, radio, print media, online journalism, public relations, and beyond.