Bachelor of Arts (Honours) in Tourism Management

Engineering & Technology
Overview

A Tourism Management Pathway Program in Malaysia is designed to cultivate skilled professionals who can contribute to and lead the thriving global tourism industry. These programs provide a comprehensive understanding of the sector's operational, managerial, and strategic aspects.

The curriculum typically covers various subjects, including introduction to tourism and hospitality, destination management, event management, tourism marketing, e-tourism, travel agency operations, and sustainable tourism development. Students often gain insights into areas like customer service, financial management, human resources for tourism, and legal aspects of the industry. Many programs emphasize practical learning through case studies, industry projects, and mandatory internships, allowing students to apply theoretical knowledge in real-world settings.

Graduates are well-prepared for various exciting career opportunities within Malaysia's vibrant tourism landscape and internationally. Roles can include tour operator, travel agent/consultant, hotel manager, event planner, destination marketing manager, theme park manager, and even cruise line management or tourism development positions. With Malaysia's rich cultural heritage, natural attractions, and continuous efforts to boost tourism, these pathway programs offer a solid foundation for a dynamic and rewarding career. Entry requirements generally include relevant pre-university qualifications like SPM/O-Levels or STPM/A-Levels, with specific credit passes varying by institution.
 

Degree:Bachelor
University:Asia Pacific University of Technology & Innovation (APU)
Campus:Kuala Lumpur
Intakes:July, September, November.
URL:https://www.apu.edu.my/course/bachelor-of-arts-tourism-management
Description:

Double Your Advantage
APU's partnership with De Montfort University (DMU), UK, enables students to be awarded dual awards—separate degree certificates from each institution—and enhances teaching and learning experiences and career prospects.

Upon graduation, students will receive two degree certificates and transcripts: one from APU, Malaysia, and one from DMU, UK.

Both degrees are recognized locally & internationally.

The APU-DMU Dual Degree Programs are offered under an approved collaboration following the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education, published by the United Kingdom Quality Assurance Agency (QAA).

Pathways Programme
APU-DMU (2+1 Years)
DMU-APU (1+2 Years)
 

Program Detail
Duration:3 years
Format:Full-time
Attendance:On Campus Learning
Study Gap:3 years
Fees & Funding

Full tuition fee: (USD24,330) Total for International
 

Course Structure/ What You’ll Learn:

Common Core

Degree Level 1

Common Modules

Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Accounting Skills
Marketing
Specialised Modules
 

People Management
Introduction to Hospitality and Tourism
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Fundamentals of Entrepreneurship
Elective Module

Introduction to VRAR and Metaverse

Degree Level 2

Common Modules

Digital Marketing
Business Research Methods
Specialised Modules

International Cultural and Communications
Innovation Processes
E-Tourism
Hospitality and Tourism Revenue Management
Retail Travel Operations
Ticketing and Computer Reservation System
Geography of Travel and Tourism
Elective Modules

Consumer Behaviour
Sports and Recreational Tourism
Sports and Recreational Facilities Management

Internship (16 Weeks)
Students will undertake an internship or industrial training for at least 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Specialised Modules

Crisis Management and Communications
Sustainability in the Tourism and Hospitality Industry
Managing People and Performance
Meetings, Incentives, Conventions, and Exhibitions
Investigations in Tourism Management
Venture Building
Final Year Project
Tourism Policy, Planning, and Development
Monitoring and Evaluation of Services Management 
International Tourism Marketing
Elective Module

Tourism in Action
 

Entry Requirement
Language:
  • IELTS - 5.0
  • TOEFL - 40
  • PTE - 47
  • Others - MUET: Band 3.5
Key Information
Loan Availability:No
Important Dates:

The application deadlines are 17 July 2025, 29 September 2025, and 25 November 2025.

Contact Us

Shakil Education Group

Malaysia Counselor

Adviser, Counselor

+8801896203700

malaysia@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

1

contact us

Other Programs You May Be Interested In