Bachelor of Business Administration (Honours) in Digital Marketing
Nilai University
Duration
2 years
Intake
January, June, September
Degree
Bachelor
Program Overview
The Bachelor of Business Administration (Honours) in Digital Marketing is designed to prepare students for leadership roles in the rapidly evolving field of digital marketing. The program combines foundational business principles with specialized topics in digital marketing, ensuring graduates are well-versed in areas such as social media marketing, email campaigns, analytics, e-commerce, and consumer behavior. It emphasizes hands-on learning, real-world applications, and ethical practices, making it ideal for those aspiring to become digital marketers, content strategists, or marketing consultants.
Key Information
University
Nilai University
Campus
Negeri Simblan
Total Credits
120
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Programme Application Fee: RM700
Visa Application Fee: RM1060
Health Screening Fee: RM250 (one-time payment)
Student Insurance: RM400 (to be paid once every year)
Student Pass Fee: RM60 – RM110 / year (depending on country)
I-kad: RM50
e-VAL: RM159 (one-time payment)
Course Structure
Core (Common)
Business Ethics and Social Responsibilities
Introduction to Finance
Introduction to Financial Accounting
Introduction to Management Accounting
Quantitative Methods for Business
Essentials of Information Skills
Principles of Marketing
Foundation of Business
Business Communications
Business Process Management
Law for Business
Principles of Microeconomics
Principles of Macroeconomics
Principles of Management
Marketing Management
Perspective of Marketing Communications
Strategic Marketing
Human Resource Management
Management Information System
Core (Discipline)
Personal Finance
Financial Technology
Organisational Behaviour
Marketing Management
Entrepreneurship
Digital Marketing
E-Commerce
International Business
Business Analytics
Logistics and Supply Chain Management
Global Talent Management
Business Research Methods
Specialisation
Consumer Behaviour
Ethics in Digital Marketing
Marketing Research
Global Marketing
Advertising Marketing
Social Media Marketing
Affiliate Marketing
Mobile & Email Marketing
Search Engine Optimization and Minimization
Web Analytics
Compulsory
Philosophy & Current Issues
Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
Integrity and Anti-corruption
Co-curriculum
Industrial Training
Internship
Entry Requirement
Academic
STPM: Pass with minimum Grade C (GPA 2.00) in any two (2) subjects and SPM with three (3) credits, including Mathematics and one (1) Science subject; A-Level: Pass with minimum Grade D in any two (2) subjects and possess SPM or equivalent with three (3) c
Language
IELTS - 5.5
TOEFL - 40 (internet-based)
PTE - 47
How To Apply
contact us
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Contact Us
Shakil Education Group
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