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BACHELOR OF ART IN GRAPHIC DESIGN (ADVERTISING) (HONS)

BACHELOR OF ART IN GRAPHIC DESIGN (ADVERTISING) (HONS)

University of Cyberjaya

Duration

3 years

Intake

March, July, October

Degree

Bachelor

Program Overview

In today's rapidly evolving digital landscape, a Bachelor's of Arts in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to equip students with the essential skills necessary for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.

This degree teaches students to master the complexities of the digital age, focusing on user experience (UX) design, with an emphasis on integrated campaigns, data-driven strategies, and user-centered design. With a curriculum that fosters mastery of multi-platform skills, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to make a significant impact on the digital advertising landscape.

Key Information

University

University of Cyberjaya

Campus

Cyberjaya Main Campus

Total Credits

Study Mode

Full-time

Loan Availability

No

Program Details

Duration

3 years

Tuition Fee:

RM85,000.00

Format

Full-time

Attendance:

On Campus Learning

Study Gap:

3 years

Fees & Funding:

Fee Type Amount in RM Amount in BDT
Publish Registration fee RM2,000.00 ৳57,837.64
Processing Fee RM1,500.00 ৳43,378.23
Visa Application Fee RM2,800.00 ৳80,972.70
Administrative Fee RM8,000.00 ৳231,350.57
SUB TOTAL RM14,300.00 ৳413,539.14
TUITION FEE RM85,000.00 ৳2,458,099.76
TUITION FEE AFTER
SCHOLARSHIP
RM60,000.00 ৳1,735,129.24
RESOURCE FEE RM9,000.00 ৳260,269.39
TOTAL FEE RM83,300.00 ৳2,408,937.76

Course Structure

Course Description
 

The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry's current demands.

Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).


 

Course Training and Practical

To enhance the learning experience and prepare students for the industry, our Graphic Design degree is incorporated with comprehensive training and practical methods, such as:

• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips

 

Year 1

  • History of Design
  • Fundamentals of Digital Arts
  • Creative Studies
  • Basic Drawing
  • Design Fundamental
  • Digital Illustration
  • Digital Drawing
  • Creative Typography
  • Digital Photography
  • Colour Studies

Year 2

  • Consumer Behaviour
  • Creative Copywriting
  • Branding Design
  • Layout and Composition
  • Computer Graphic, Visualisation and Animation
  • Digital Advertising
  • Project Management
  • Advertising Campaigns
  • Graphic Design Theory and Practice
  • Content Development & Entrepreneurship
  • Advertising Ethics
  • Advertising Analytics

Year 3

  • Media Planning and Buying
  • Advertising Design
  • Art Direction
  • Project 1 (Proposal)
  • Project 2 (Final Project)
  • Industrial Training

Entry Requirement

Academic

SSC - GPA 3.5, HSC - GPA 3.5.

Language

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