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Master of Business Studies - Marketing

Master of Business Studies - Marketing

Massey University

Duration

1½ years

Intake

February, July

Degree

Master’s

Program Overview

Massey University’s Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study. You will be joining the longest standing marketing school in the country. Your teachers are internationally ranked professors. Massey University’s teachers are actively researching. You are taught the most relevant perspectives, from the most influential academics, in the most experienced environment. A master’s is a rigorous, challenging, rewarding and exciting programme of study. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of today’s business environment. You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic. The Master of Business Studies programme will also develop your oral and written communication skills to the level expected of senior business leaders. 

Key Information

University

Massey University

Campus

Auckland

Total Credits

180 points (NZQF Level 9)

Study Mode

Full-time

Loan Availability

No

Program Details

Duration

1½ years

Tuition Fee:

International students: $39,840

Format

Full-time

Attendance:

On Campus Learning

Study Gap:

10 years

Fees & Funding:

International students: $39,840
Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).

The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). There may also be charges for things such as study resources, software, trips and contact workshops.

Scholarships & Awards:

  • Beca Scholarship for Rangitāne o Manawatū Students
  • Joe Walding Memorial Bursary
  • Lovell and Berys Clark Scholarships
  • Massey University Master's Research Scholarship - Semester One

Course Structure

Full time study – Core research methodology followed by specialist marketing courses and a research thesis.
Part time study – The same structure with extended timelines.
Courses include – Marketing research, brand strategy, consumer behaviour, marketing analytics.

Entry Requirement

Academic

All students must meet university entrance requirements to be admitted to the University.

Language

IELTS - Minimum score of 6.5, no band below 6.0

PTE - Minimum score of 58, no communicative skills below 50

TOEFL - Minimum score of 90, with no section below 20

How To Apply

Quick flow:

Course → Apply → Offer → Visa → Travel → Study

Check Your Eligibility

Find out if you meet the requirements for this program in just a few minutes.

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