Marketing – Master of Management

The Master of Management (Marketing) at Massey University is designed for those looking to build expertise in marketing strategy, brand management, and consumer behaviour, even if their background is outside marketing. It is well suited for professionals moving into marketing management roles or currently leading marketing teams.

The programme begins with a core course that introduces business management in New Zealand, covering key tools, techniques, and practices used in professional environments. From there, you’ll gain deeper insight into modern marketing concepts, including market analysis, customer engagement, and strategic decision-making.

You’ll study current developments in marketing and business, learning how organisations respond to changing market conditions and consumer trends. The course is delivered by experienced faculty from one of the most established management schools in New Zealand, providing practical knowledge linked to real industry situations.

As a postgraduate degree, it requires strong academic performance and supports the development of advanced skills in analysis, planning, and strategic thinking.

For students aiming for careers in marketing management, digital marketing, and business strategy, this programme offers a clear pathway to professional growth in New Zealand and beyond.