Master of Tourism Management
Lincoln University College · Petaling Jaya, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Master in Tourism Management at Lincoln University College prepares students with advanced knowledge of the tourism business, including management practices, ecotourism, and sustainable business perspectives. The program is designed to strengthen your understanding of tourism marketing communication, human resource management, financial management, and destination planning.
This is a coursework-based program with taught modules and a capstone/project component. For graduation, the university states that you must successfully complete all taught courses, assessments, and the project within the approved study duration.
🎯 Course & Curriculum
Course structure
- Tourism Principle & Practices
- Destination Planning & Management
- Human Resource Management
- Business Ethics
- Tourist Behavior
- Research Methodology
- International Tourism Business
- Financial Management for Hospitality and Tourism
- Tourism Marketing Communication
- Business Models & Strategic Planning
- Tourism & Hospitality Enterprise Management
- Sustainable Tourism
- Tour Guiding & Escort Skills
- Tourism Advertisement and Public Relation
- Project work
Curriculum
Credit hours table for Master of Tourism Management. Official brochure provides total programme credits, but it does not publish a semester-by-semester credit breakdown; therefore semester-level credit distribution is not available from the allowed official sources found so far.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Programme (taught courses and project work) | 15 modules | Tourism Principle & Practices | ||
| Destination Planning & Management | ||||
| Human Resource Management | ||||
| Business Ethics | ||||
| Tourist Behavior | ||||
| Research Methodology | ||||
| International Tourism Business | ||||
| Financial Management for Hospitality and Tourism | ||||
| Tourism Marketing Communication | ||||
| Business Models & Strategic Planning | ||||
| Tourism & Hospitality Enterprise Management | ||||
| Sustainable Tourism | ||||
| Tour Guiding & Escort Skills | ||||
| Tourism Advertisement and Public Relation | ||||
| Project work | ||||
| Total | Total programme credits for taught courses and project work | 42 credit hours | ||
Career outcomes
- You gain advanced, management-focused knowledge of the tourism business to help you qualify for roles such as Tourism Officer, Tourist Information Centre Manager, and Travel Agency Manager.
- You build practical capability in destination planning and tourism enterprise management, supporting career paths in hotels and resorts as well as tourism destinations and attractions.
- You develop leadership and decision-making skills for multicultural, global tourism and hospitality settings, helping you move toward supervisory and management responsibilities.
- You study research methodology and project work, which strengthens your ability to contribute to tourism planning, policy formulation, and improvement initiatives in organisations.
- You focus on tourism marketing communication and business models, supporting career progression into roles like event manager and tourism-related business leadership.
Employability rate
Master in Tourism Management graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting steady demand for tourism and hospitality professionals across hotels, destinations, and travel enterprises.
Together, these figures point to a generally stable career outlook if you build job-ready planning, marketing, and management capability during your study.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree | International applicants need a bachelor’s degree (MQF Level 6) with a minimum CGPA of 2.50, or an equivalent foreign qualification approved by the Senate of Lincoln University College. If your CGPA is below 2.50, admission may be considered with a minimum of 5 years of working experience in a related field, as stated by the university for entry. |
Language requirements
International applicants must submit proof of English proficiency for entry to this master’s program.
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | Not published |
Proof of financial resources
You are expected to show sufficient funds to cover tuition fees and living expenses while studying in Malaysia. Follow the university’s and student-pass process guidance and ensure your finances are available for the full study period.
- Evidence of funds to cover your tuition and study-related expenses for the duration of your programme in Malaysia
- Follow the university’s instructions for visa/student-pass processing and tuition payment after approval
Important dates
Application window
| Milestone | March - Summer intake | July - Winter intake | November - Winter intake |
|---|---|---|---|
| Application portal opens | March 01, 2026 | July 01, 2026 | November 01, 2026 |
| Application deadline (final submit) | March 15, 2026 | July 15, 2026 | November 15, 2026 |
| Application deadline (EU students) | N/A | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A | N/A |
| Recommended apply-by | N/A | N/A | N/A |
| Semester begins | March 01, 2026 | July 01, 2026 | November 01, 2026 |
Pre-application & reviews
| Milestone | March - Summer intake | July - Winter intake | November - Winter intake |
|---|---|---|---|
| VPD request - recommended | N/A | N/A | N/A |
| VPD result expected | N/A | N/A | N/A |
| APS - recommended | N/A | N/A | N/A |
| Start eligibility check | N/A | N/A | N/A |
Document submission deadlines
| Milestone | March - Summer intake | July - Winter intake | November - Winter intake |
|---|---|---|---|
| Application submission deadline | N/A | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A | N/A |
| Language certificate deadline | N/A | N/A | N/A |
| Official transcripts deadline | N/A | N/A | N/A |
| Certified translations deadline | N/A | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A | N/A |
| Missing documents (if requested) | N/A | N/A | N/A |
📝 How to Apply
Check eligibility for international entry
Review the official entry requirements for international applicants, including the bachelor’s degree level and minimum CGPA or the alternative working-experience route. Confirm your English proficiency evidence meets the stated minimum. If you do not meet the English requirement, the university states that English proficiency courses may be offered to prepare you for the programme.
Prepare your documents for admission
Gather your academic transcripts from all institutions you attended and your updated CV. Prepare letters of recommendation and a statement of purpose describing your motivation and career goals. If you have international study records, ensure the transcripts and supporting documents are ready to upload with your application.
Submit your application during the intake window
Apply for the intake season you prefer (March, July, or November) and submit your application within the university’s published timeline for that intake. Upload your documents through the university’s application process and ensure your English test certificate is included where applicable. If asked for additional items after submission, respond promptly to avoid delays in processing your application.
Complete admission checks and proceed to enrolment
After your application is reviewed, the university may request an interview as part of the admission process. Once you receive an offer and meet the remaining requirements, follow the university’s instructions for final confirmations. Pay the required fees as instructed by the university to finalise enrolment and proceed with your next steps for study in Malaysia.