Bachelor of Arts in Mass Communication (Honours)
Lincoln University College · Kelana Jaya, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts in Mass Communication (Honours) is designed to build essential and advanced knowledge in communication and to prepare students for mass communication and related media professions. The programme focuses on ideas, theories, and professional practices, helping students reflect and analyze communication issues with integrity, originality, and perceptive attitudes.
Students gain real-world experience in the mass media field and develop skills for careers connected to media, including advertising, corporate communication, public relations, journalism, and broadcasting. The programme also offers available intakes each year (January, July, and October) and is offered as a full-time degree with a duration of 3 years for full-time study.
🎯 Course & Curriculum
Course structure
- Principles of Communication
- Public Speaking
- Development of Mass Communication Industry
- Critical Reading and Academic Writing
- Development Communications
- Mass Communication: Concepts and Theories
- Print Media I
- Principles of Design
- Photography
- Print Media II
- Reporting & Editing
- Broadcast Journalism
- Television Production
- Basics of Camera, Light & Sound
- Radio Journalism & Program Format
- Radio Productions
- Advertising: Concepts & Principles
- Advertising in Print, Radio & Television
- Press Laws and Media Ethics
- Media, Culture and Society
- Integrated Marketing Communication
- Event Management: Principles & Methods
- Writing for Media
- Research Methodologies for Communication Studies
- Research Project
- Industrial Training
- Global Media
- Public Relations
- Media Management
- New Media Technologies
- Crisis Communication
Curriculum
120 credit hours total. Semester-wise credit hours are taken from the programme subject highlights list on the official Lincoln University College Malaysia programme page.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules (part 1) | Principles of Communication | 3 | 25 |
| Public Speaking | 3 | |||
| Development of Mass Communication Industry | 3 | |||
| Critical Reading and Academic Writing | 3 | |||
| Philosophy and Current Issues Course International Student | 3 | |||
| Leadership Skills/New Subject: Human Relation and Leadership Theory | 2 | |||
| Malay Language Communication | 3 | |||
| English | 3 | |||
| Community Service | 2 | |||
| Semester 2 | Compulsory core modules (part 2) | Development Communications | 3 | 28 |
| Mass Communication: Concepts and Theories | 3 | |||
| Print Media I | 3 | |||
| Principles of Design | 3 | |||
| Appreciation of Ethics and Civilizations International Students | 3 | |||
| Photography | 3 | |||
| Print Media II | 3 | |||
| Reporting & Editing | 3 | |||
| Malaysian Government and Public Policy | 2 | |||
| Semester 3 | Compulsory core modules and first electives | Broadcast Journalism | 3 | 24 |
| Television Production | 3 | |||
| Basics of Camera, Light & Sound | 3 | |||
| Radio Journalism & Program Format | 3 | |||
| Radio Productions | 3 | |||
| Advertising: Concepts & Principles | 3 | |||
| Advertising in Print, Radio & Television | 3 | |||
| Press Laws and Media Ethics | 3 | |||
| Semester 4 | Compulsory core modules and second electives | Media, Culture and Society | 3 | 30 |
| Integrated Marketing Communication | 3 | |||
| Event Management: Principles & Methods | 3 | |||
| Interpersonal Communication | 3 | |||
| Writing for Media | 3 | |||
| Science and Health Communication | 3 | |||
| Creative Communication | 3 | |||
| Global Media | 3 | |||
| Public Relations | 3 | |||
| Media Management | 3 | |||
| Semester 5 | Electives and research components | New Media Technologies | 3 | 26 |
| South East Asian Politics and Communication | 3 | |||
| Crisis Communication | 3 | |||
| Research Methodologies for Communication Studies | 3 | |||
| Research Project | 6 | |||
| Industrial Training | 8 | |||
| Semester 6 | Industrial training (remaining) and electives consolidation | Industrial Training | 8 | 8 |
| Total | Total programme subjects across all semesters including electives, research project, and industrial training | 120 credit hours | ||
Career outcomes
- You graduate with media- and communication-focused skills designed for roles in advertising, corporate communication, public relations, journalism, and broadcasting.
- You build practical production capability across print, broadcast, radio, and television through specialist modules like Print Media I, Print Media II, Broadcast Journalism, Television Production, and Radio Journalism & Program Format.
- You develop professional communication and content skills through modules such as Reporting & Editing, Writing for Media, Interpersonal Communication, and Public Speaking.
- You prepare for industry-facing work with ethical and legal foundations through Press Laws and Media Ethics, helping you operate responsibly in professional news and media environments.
- You gain real industry exposure through Industrial Training, supporting smoother entry into professional media workplaces.
- You strengthen your employability for digital and modern media careers with modules including New Media Technologies, Integrated Marketing Communication, and Global Media.
- You develop research and structured thinking for communication careers and further study through Research Methodologies for Communication Studies and the Research Project.
- You leave with a Mass Communication (Honours) qualification aligned to the expanding media, digital media, and corporate communication employment sector.
Employability rate
Mass communication graduates typically achieve an employability rate of around 78% and an unemployment rate of about 22% in Malaysia, reflecting steady but competitive hiring in media, communications, and digital content roles.
Together, these figures point to a generally stable outlook where your internship/industrial training and portfolio readiness meaningfully improve job prospects.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualifications or foundation/matriculation equivalent | International applicants must have a pass in STPM (or its equivalent) with a minimum Grade C (GPA 2.00) in any two subjects and credit in English at SPM level (or equivalent), OR a pass in STAM with at least Jayyid grade and credit in English at SPM level (or equivalent). International applicants may also be eligible with a Certificate Matriculation/Foundation or equivalent with a minimum CGPA of 2.00 and credit in English at SPM level (or equivalent). |
| Diploma or equivalent (MQF Level 4) and English credit | International applicants may apply with a Diploma (Level 4, MQF) or its equivalent with a minimum CGPA of 2.00 and a credit in English at SPM level (or equivalent). The entry requirement also includes cases such as a Diploma in Media and Communication (Level 4, MQF) or a skills-based diploma that is subject to academic board/HEP Senate approval, when the English credit requirement is met. |
| International student English competency requirement | International applicants are required to achieve the university's English competency requirement (as published for international students) and may also need reinforcement English if their prior admission qualification does not include an English subject at the required level. |
Language requirements
International applicants must meet the university's English requirement for this Bachelor of Arts in Mass Communication (Honours) program.
TOEFL iBT
IELTS Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | Not published | Tuition fees are subject to annual review and adjustment. The university states that international students must pay tuition fees after visa approval, but it does not publish a specific MYR tuition amount on the pages we could verify. |
| EMGS visa processing fee | MYR 800 / one time | Lincoln University College states that students are required to pay EMGS (visa processing) of 800 USD only, and tuition is paid after visa approval. No MYR amount is published on the verified page. |
Proof of financial resources
International applicants should be prepared to show they can fund tuition and living costs for their studies in Malaysia, as required by the student visa processes.
- Banking and financial documents requested by the university and/or immigration/visa process for international student applications in Malaysia
- Proof that you can cover tuition and living costs during your study period in Malaysia
Important dates
Application window
| Milestone | July - Summer intake | October - Winter intake |
|---|---|---|
| Application portal opens | July 01, 2026 | October 01, 2026 |
| Application deadline (final submit) | July 15, 2026 | October 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | July 01, 2026 | October 01, 2026 |
Pre-application & reviews
| Milestone | July - Summer intake | October - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | July - Summer intake | October - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Review entry requirements for international applicants
Check that your school-leaving qualification or diploma (and English credit, where applicable) matches the international entry requirements published by the university for this programme. If your previous study does not include an English subject at the required level, note that reinforcement English may be needed before you take related core courses. Prepare your documents early so you can submit them within the published intake timeline.
Prepare your online application documents
Gather your valid passport and your academic transcripts to support your international qualification. If you are applying with foreign qualifications, ensure your documents clearly show your study programme and grades. Keep your language test evidence ready, since international applicants must meet the published English requirement.
Submit the application during the intake window
Submit your application through the university’s online application channel for the selected intake. Ensure all required documents are uploaded before submission so admissions can complete the evaluation. After submitting, keep track of any follow-up requests from the university regarding your documents or eligibility checks.