Marketing Strategy and Innovation Master’s Degree Program

The training aims to enable graduates to perform marketing expert and marketing manager tasks in a specific marketing area as well as to represent the aspects of the marketing function within the company and to cooperate with other functional organizational units and external marketing service providers. The training places great emphasis on developing an analytical mindset, a strategic approach, and a customer-centric approach based on an understanding of economic relations. The training aims to equip students with competencies that will help them meet the challenges of the digital marketing environment. Graduates of the program are prepared to continue their studies in doctoral / PhD training.