MSc International Business Management with Marketing
Heriot-Watt University Malaysia · Putrajaya, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The MSc International Business Management with Marketing is a postgraduate taught programme delivered on-campus in Malaysia with a full-time or part-time option. The programme is designed to help you build advanced business management knowledge and practical skills to transition into new career paths or accelerate progression in your current roles.
You study key areas of international business and marketing, and you complete a dissertation as part of your assessment. Teaching and assessment combine conventional lectures and tutorials with online material in the Virtual Learning Environment.
🎯 Course & Curriculum
Course structure
- Competitive Strategy (mandatory)
- International Business Context (mandatory)
- Marketing (mandatory)
- Financial Analysis (optional)
- International Marketing (mandatory) and Business Economics (mandatory) in the January block
- Strategic Project Management (optional)
- International Marketing (mandatory)
- Business Economics (mandatory)
- Marketing and International business-focused modules continue to support applied decision-making
- Dissertation (mandatory) in the second January block
- Applies theory to business problems to inform effective practice
- Focus on international business management and marketing decision-making
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory courses and optional courses (September and January blocks, depending on intake) | Competitive Strategy | 15 | 90 |
| International Business Context | 15 | |||
| Marketing | 15 | |||
| Research Philosophy and Practice | 15 | |||
| International Marketing | 15 | |||
| Business Economics | 15 | |||
| Semester 2 | Optional courses and dissertation (May block) | Strategic Project Management | 15 | 75 |
| Dissertation | 60 | |||
| Total | Compulsory courses, optional course(s), and Dissertation | |||
Career outcomes
- You develop advanced international business management knowledge alongside a marketing specialism, helping you qualify for international marketing and business development roles.
- You strengthen decision-making, leadership, and teamworking skills through a mix of lectures, tutorials, and a Virtual Learning Environment, supporting careers that require stakeholder management.
- You apply theory to real business problems through taught components that cover competitive strategy, international business context, and marketing, giving you job-ready analytical capability.
- You complete a dissertation project that builds research and strategic planning skills valued in corporate strategy, marketing strategy, and market research functions.
- You graduate with a globally recognised master’s degree that supports progression within private, public, and third-sector organisations operating in international contexts.
Employability rate
Heriot-Watt University Malaysia MSc International Business Management with Marketing graduates typically have an estimated employability rate of about 82% and an estimated unemployment rate of about 18% in Malaysia due to strong demand for marketing and international business skills but variable hiring cycles.
Together, these figures indicate a generally positive and reasonably stable outlook, especially when you target marketing strategy, business development, and market analysis roles as they open.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree or equivalent | International applicants should have a relevant first or second class Honours degree or an equivalent qualification recognised by the Malaysian Government and acceptable to the university. |
Language requirements
International applicants must meet the university English language requirements for postgraduate taught programmes. If you completed a degree taught fully in English, you may be able to request an English language exemption, subject to approval by the university.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 63875.6 / total program | International students total tuition fee (RM) for MSc International Business Management with Marketing: RM 63,875.60. |
| Application fee (application processing fee) | MYR 530 / one time | Application processing fee for international applicants: RM 530 per application form. |
Proof of financial resources
You may be required to provide evidence that you can fund your studies in Malaysia. Prepare documents showing your available funds and how tuition and living costs will be paid for the programme period.
- Evidence of available funds to cover tuition and living expenses for studying in Malaysia (as requested during your application and visa process)
- Any additional financial documents requested by the university during admissions and enrolment
Important dates
Application window
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application portal opens | January 10, 2026 | September 12, 2026 |
| Application deadline (final submit) | December 01, 2025 | August 03, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | January 10, 2026 | September 12, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application submission deadline | December 01, 2025 | August 03, 2026 |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | December 01, 2025 | August 03, 2026 |
| Official transcripts deadline | December 01, 2025 | August 03, 2026 |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your documents and eligibility details
Review the MSc entry requirements for international applicants and confirm your degree equivalency and academic background. Gather your passport, academic transcripts, and your English language test (or exemption evidence if applicable). If any supporting document format or certification is unclear, check the supporting documents checklist through your application account before you submit.
Submit the online application
Apply online during the published intake calendar period. Create an account to access the online application form, and complete all fields accurately. You will need to pay an application processing fee (international applicants) and the university cannot process your application without it.
Upload supporting documents
Upload all supporting documents requested by the application, including proof of English language proficiency and original or certified copies of your academic transcripts. After submission, monitor your application for any follow-up requests from the university. Make sure your documents match the required certification format to avoid delays.
Complete visa-related steps after admissions
Once you receive the necessary admissions outcome, follow the university instructions for visa application. The university provides a visa application fee by country and refers applicants to required immigration steps. Plan to submit your visa documents by the university’s published visa deadline for your intake.